Digital Marketing Analyst

Posted Yesterday
Be an Early Applicant
Coimbatore, Tamil Nadu
Mid level
Biotech
The Role
The Digital Marketing Analyst at Avantor will support the development and coordination of marketing communications, manage content for social media, design and analyze digital marketing campaigns, create detailed email reports, and optimize web pages based on best practices. They will collaborate with various teams to enhance customer experience through effective digital strategies.
Summary Generated by Built In

The Opportunity:

Avantor is looking for an Analyst for Digital Marketing Team. He/She should be responsible to work under close supervision, assist in the development and coordination of marketing communications. Support day-to-day organizational activities that deal with publishing and communication to and from the company. Process departmental documentation as needed. Write creative briefs. Manage content in social media websites and sort through physical and digital responses to their organization.

What we’re looking for 

Experience: 2-4 years of work experience.

Preferred Qualification:

  • Knowledge of HTML, CCS5, Bootstrap, PHP, Jquery and Adobe application.

  • OpenText and Marketo added value.

How you will thrive and create an impact:

  • Design digital marketing campaigns to effectively promote companies, products, ideas, or brands based on the desires of the Stakeholders.

  • Work with Commercialization team, content team and Project managers in creating email marketing strategy and process

  • Build, manage, deploy, and analyze email campaigns; Monitor email deliverability and provide knowledge of best practices to the marketing team

  • Partner with the marketing data technologies to define target list segmentation for campaigns

  • Provide email best practices and continuously propose test strategies for new campaigns

  • Drive testing and optimization plans - from A/B testing content/creative/CTAs, to optimizing lead gen form flows in order to improve customer experience.

  • Create detailed reports, outlining the timetables and schedules for email campaigns

  • Create web pages using Open text CMS, and customize HTML/CSS code as needed and optimize user experience

  • Edit optimized web-ready digital graphics by compositing, masking, sharpening, resizing, etc.

  • Ability to adopt the latest technologies and implement the same on projects.

  • Development of websites as per the requirement by coordinating with designer and Tech team.

  • Apply digital experience best practices and latest innovations to deliver a best-in-class web experience to customers and requests coming from multi-channels

  • Ensure high throughput of quality emails and web pages.

Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.

Why Avantor?

Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.
 
The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.
 
We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!

EEO Statement:

We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

3rd party non-solicitation policy:

By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation

Top Skills

Css5
HTML
Jquery
PHP
The Company
HQ: Radnor Township, PA
9,968 Employees
On-site Workplace
Year Founded: 1904

What We Do

Avantor®, a Fortune 500 company, is a leading global provider of mission-critical products and services to customers in the biopharma, healthcare, education & government, and advanced technologies & applied materials industries.

Our portfolio is used in virtually every stage of the most important research, development and production activities in the industries we serve.

Our global footprint enables us to serve more than 225,000 customer locations and gives us extensive access to research laboratories and scientists in more than 180 countries. We set science in motion to create a better world.

More than 13,500 strong, our associates are passionate about our mission to set science in motion to create a better world. We share enthusiasm for innovation, excellence, and achievement. Whether we are collaborating with our customers to advance science or solve multifaceted problems, we help them reach their goals more efficiently and effectively.

Visit our website to learn more about Avantor.


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