Regional Customer Marketing Manager-West; Mars Petcare; Mumbai

Role : Regional Customer Marketing Manager - West

Location : Mumbai

Job Purpose

• Develop, influence and drive the implementation of, sources of growth, in the defined area.

• Deliver growth through developing engaged team and drive levers of consumer, customer, channels, and category.

• The RCM @ MARS role serves the purpose of translating business strategies into suitable actions for larger and strategic geographies on the one hand while leveraging local level opportunities to drive physical and mental availability.

• Effectively deploys National level strategies and plans by delivering specific action on ground by leveraging aspects such as Infrastructure, people and channels

• Lead and motivate field sales team to desired levels of consistent performance

Job Responsibilities

Planning:

• RTM Strategy Formulation - Coverage/Manpower/Pricing

• Unlock penetration of our core brands by driving physical reach for both direct & indirect distribution - channel partner strategy to lead sustainable growth.

• Build a capable sales team to execute RTM strategy.

• Drive purpose led strategic RTM initiative.

• Partner with RTM Manager to win in the store.

• Enable growth through Technology.

• Ensure Governance by having right process aligned with RTM strategy and enable the process through Technology.

• Design, execute & Manage sales incentive programs to enable desired shift in both leading and lagging KPIs.

• Lead & Monitor all Sales KPIs

• Building & developing Talent across the sales organization along with field team and P&O Organization

• Lead all Financial KPIs and adherence to policies along with region & finance team.

• Develop various business models for growth across all town class/retail environment etc.

• Cost management / Cost optimization/ Infra efficiency through manpower/distribution costs etc

• Planning new market initiatives, scoping new businesses etc

• Identifying areas which needs improvement/ come up with new business opportunities and come up with solutions

New Product Launch/ New initiatives

• Work closely with the RSM, BM and central Customer marketing team to Identify activation opportunities with respect to a brand activation plan and their execution.

• Communicate to the Team on the final codification, facilitate roll-out in the marketplace and track progress for the same.

People Function:

• Lead, Monitor, Motivate and drive performance by leverage selling tools and incentive programs as designed by the company

• Coach BM’s on the Mars Sales & Distribution system and drive desired productivity levels

• Implement structured training interventions as per agreed calendar to continuously upskill his FSA team

• Set goals and metrics of measurement for Self and team in line with organizational priorities and ensure cascade of company objectives within the team and with channel partners

• Identify Learning and Development opportunity areas for the team and lead the implementation of the Sales Training Program developed by Sales Capability

• Manage Sales overhead budget and count of 3P resources for the year

• Influence without authority

• Strongly manage internal and external stakeholders

Administration: Repeat

• Lead, Monitor, Motivate and drive performance by leverage selling tools and incentive programs as designed by the company

• Coach BM’s on the Mars Sales & Distribution system and drive desired productivity levels

• Implement structured training interventions as per agreed calendar to continuously upskill his FSA team

• Set goals and metrics of measurement for Self and team in line with organizational priorities and ensure cascade of company objectives within the team and with channel partners

• Identify Learning and Development opportunity areas for the team and lead the implementation of the Sales Training Program developed by Sales Capability

• Manage Sales overhead budget

Job Specifications/Qualifications

1. Education & Professional Qualification

• MBA from premier B school

2. Knowledge/Experience

• 5-8 years’ Experience

• Experience in FMCG preferred

• Should have been an ASM/Business Manager for approximately 3 years

•  Good to have a Regional & National Sales support role for 2 or more year

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.