dentsu

Senior Account Manager - Programmatic

Reposted 3 Days Ago

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In-Office

Anna Nagar, Chennai, Tamil Nadu

Senior level

In-Office

Anna Nagar, Chennai, Tamil Nadu

Senior level

The Senior Account Manager will oversee campaign management for Dentsu clients, coordinate with media teams, provide client communication, and improve campaign effectiveness through consultative insights.

The summary above was generated by AI

The purpose of this role is to own the campaign management across Dentsu clients within the Addressable team.

Job Description:

Key responsibilities:
Works directly with the internal media team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly
Coordinates with the internal Media team to aid in identifying, reporting and resolving technical issues
Provides detailed weekly revenue forecasts and responds to billing enquiries for all monthly performance activity
Provides the 'technical expertise' needed to communicate with the client and explain campaign progress / address any blocking issues
Builds campaign proposals including a set of tactics matching with the overall goal of the advertiser
Exports data from the ad server interface and combines it in a correct way with DSP data points if needed
Maintains an in-depth knowledge of the Programmatic eco-system, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
Contributes to updating best practices and offers insights on how to improve campaign effectiveness
Offers consultative ideas to the Operation, Account and Commercial team to help them with pitching new business, improving campaign

Location:

DGS India - Chennai - Anna Nagar Tyche Towers

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

Top Skills

Ad Server Interface

Dsp

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