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HR Tech • Software
Own Simpplr’s paid acquisition strategy and performance across search, LinkedIn, display, and ABM channels. Manage budgets, bidding, targeting, creative, landing page optimization, experimentation, reporting, and pipeline attribution. Partner with Sales, Marketing, Product Marketing, Web, Design, and Content teams to drive qualified enterprise, commercial, and SMB pipeline. Use Google Ads, Bing Ads, LinkedIn, Google Analytics, Salesforce, and financial modeling to optimize ROI, CAC, and revenue contribution.
