Implements and manages programmatic display campaigns, including account setup, reporting, optimization, creative specifications, competitive analysis, and performance recommendations. Participates in client calls, monitors industry developments, and builds strong client and internal relationships to achieve campaign targets.
The purpose of this role is to implement and execute Display campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
Job Description:
Key responsibilities:
- Manages and executes display campaigns including, but not limited to account setup, organisation and management
- Audits, reviews and analyses reports, leads optimisation efforts to meet campaign objectives
- Leads creative services initiatives including creative specifications and competitive analysis
- Contributes to weekly client calls
- Monitors industry changes and translates those changes into actionable recommendations
- Builds strong relationships across client services team and with client
Location:
DGS India - Chennai - Anna Nagar Tyche TowersBrand:
ParagonTime Type:
Full timeContract Type:
PermanentSimilar Jobs
AdTech • Marketing Tech • Software
Executes and optimizes programmatic display campaigns to meet client performance targets. Responsibilities include account setup and management, report analysis, campaign optimization, creative specifications, competitive analysis, participation in client calls, monitoring industry changes, and making actionable recommendations. The role also builds strong relationships with clients and internal client services teams.
Top Skills:
Display AdvertisingProgrammatic Advertising
AdTech • Marketing Tech • Software
Leads programmatic display campaign implementation and execution, manages account operations, client strategy, budgets, deliverables, campaign efficiencies, daily client communication, and growth planning. Serves as the primary subject matter expert for clients while coordinating with Account Directors, Client Services, and channel teams.
Top Skills:
Digital Campaign ManagementDisplay AdvertisingProgrammatic Advertising
AdTech • Marketing Tech
Leads the implementation and execution of programmatic display campaigns, manages account operations, ensures deliverables meet timelines and budgets, develops client strategies, identifies growth opportunities, and serves as the primary day-to-day client contact while coordinating with internal teams.
Top Skills:
Display AdvertisingProgrammatic Advertising
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