Manages and executes programmatic display campaigns, including account setup, campaign organization, reporting analysis, optimization, creative specifications, and competitive analysis. Participates in client calls, monitors industry developments, provides actionable recommendations, and builds strong client and internal relationships to achieve performance targets.
The purpose of this role is to implement and execute Display campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
Job Description:
Key Responsibilities:
- Assist in the campaign setup, amendments, and creative check of programmatic advertising campaigns across various platforms.
- Help manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement.
- Work closely with senior team members to meet client's objectives.
- Pull reports from multiple platforms, analyze and update them on campaign performance reports.
Requirements – Must Have:
- 3 to 6 years of experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.
- Understanding and knowledge of DSPs (e.g. TTD, DV360, Xandr, Google Ad Manager) and ad-serving platforms (e.g. CM360, Flashtalking).
- Demonstrates a willingness to learn and quickly become proficient in new technologies and platforms as required.
- Basic understanding of pixel and pixel management.
- Must be open to adapting and working on any Ad Tech tool including in-house DSPs related to Programmatic Advertising.
Requirements – Good to Have:
- Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required.
- Experience in an analytical, results-oriented environment with external customer interaction.
- Attention to detail and a sense of accountability is required.
Platform Experience: Must Have:
- 3 to 6 yrs. of experience working on these platforms like TTD as primary & DV360 for end-to-end campaign processes.
Additional Information
- Works as a member of the team and cross-functional teams
- Ability to lead/own internal & vendor meetings and communication.
- Have an aptitude for basic mathematical concepts
- Possess excellent verbal and written communication skills
- Ability to prioritize tasks and meet all deadlines while producing quality.
- Ability to aggregate and communicate data to support recommendations
- Ability to follow through on assigned tasks with minimal supervision
- Passion and curiosity for media, brands & digital activation
- Flexible to work across different time zones/shifts (including night shift)
Location:
DGS India - Chennai - Anna Nagar Tyche TowersBrand:
ParagonTime Type:
Full timeContract Type:
PermanentSimilar Jobs
AdTech • Marketing Tech • Software
Implements and manages programmatic display campaigns, including account setup, reporting, optimization, creative specifications, and competitive analysis. The role contributes to client calls, monitors industry changes, recommends actionable improvements, and builds strong relationships with clients and internal teams while working toward performance targets.
Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
Provides technical and architectural leadership for Care Extension capabilities within a healthcare platform. Leads scalable Care Management and Medication Management solutions, defines application strategy, oversees end-to-end production delivery, and translates business needs into enterprise architectures. Establishes Responsible AI and governance standards, develops high-performance data pipelines, partners with product and engineering leaders, and mentors teams through design reviews and best practices.
Top Skills:
SparkJavaAzurePostgresReact
Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
Develops and deploys AI and machine learning models and algorithms in production. Applies NLP, NLU, computer vision, deep learning, speech recognition, statistics, optimization, and probability theory to build practical AI solutions. Analyzes data, investigates complex problems, interprets results, and communicates analytics concepts to leadership and internal stakeholders. Requires an undergraduate degree or equivalent experience.
Top Skills:
Automatic Speech Recognition (Asr)Computer VisionData Analysis SystemsDeep LearningIntent ClassificationLarge-Scale Computing FrameworksMachine LearningNatural Language Processing (Nlp)Natural Language Understanding (Nlu)Semantic Understanding
What you need to know about the Chennai Tech Scene
To locals, it's no secret that South India is leading the charge in big data infrastructure. While the environmental impact of data centers has long been a concern, emerging hubs like Chennai are favored by companies seeking ready access to renewable energy resources, which provide more sustainable and cost-effective solutions. As a result, Chennai, along with neighboring Bengaluru and Hyderabad, is poised for significant growth, with a projected 65 percent increase in data center capacity over the next decade.
