The Programmatic Account Manager will manage, execute, and optimize programmatic advertising campaigns while analyzing performance data and collaborating with teams.
The Programmatic Account Manager will be responsible for managing, executing, optimizing, and reporting programmatic advertising campaigns. This role requires a deep understanding of the programmatic ecosystem, including DSPs, SSPs, ad exchanges, ad servers, and data management platforms. The ideal candidate will possess strong analytical skills, technical proficiency, and a keen eye for detail to ensure campaigns run smoothly and efficiently.
Job Description:
Key Responsibilities:
- Set up, monitor, and optimize programmatic advertising campaigns across various DSPs/SSPs and other Ad tech platforms.
- Manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement.
- Analyze campaign performance data to provide actionable insights and recommendations for optimization.
- Analyze reports from multiple platforms and prepare detailed performance reports.
- Work closely with internal teams, and external stakeholders to align campaign strategies and objectives.
Requirements:
- 4 years + experience in a campaign management role in advertising and online media marketing.
- Proficiency with major DSPs or SSPs (e.g. DV360, Xandr, Google Ad Manager) or ad-serving platforms (e.g. CM360, Flashtalking).
- Experience working with budgets, understanding of pacing, and the ability to make necessary adjustments as required
- Demonstrates exceptional attention to detail, ensuring accuracy and precision in all tasks and deliverables and ensuring timely and successful completion.
- Must be open to adapting and working with various Ad Tech tools including in-house DSPs related to Programmatic Advertising.
- Capable of seamlessly transitioning between different tools and systems, ensuring efficient and effective campaign management.
- Maintains a proactive approach to staying on top of everything within the process to support evolving client needs.
- Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills, are required.
- Experience in an analytical, results-oriented environment with external customer interaction.
Additional Information
- Works as a member of the team and cross-functional teams
- Ability to lead/own internal & vendor meetings and communication.
- Have an aptitude for basic mathematical concepts
- Possess excellent verbal and written communication skills
- Ability to prioritize tasks and meet all deadlines while producing quality.
- Ability to aggregate and communicate data to support recommendations
- Ability to follow through on assigned tasks with minimal supervision
- Passion and curiosity for media, brands & digital activation
- Flexible to work across different time zones/shifts (including night shift)
Location:
ChennaiBrand:
ParagonTime Type:
Full timeContract Type:
PermanentTop Skills
Ad Exchanges
Ad Servers
Cm360
Data Management Platforms
Dsps
Dv360
Flashtalking
Google Ad Manager
Ssps
Xandr
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