Manage and execute programmatic/display campaigns including account setup, reporting, analysis, and optimization to meet client KPIs. Lead creative specs and competitive analysis, participate in client calls, monitor industry trends, and build relationships with client services and clients to drive performance improvements.
The purpose of this role is to implement and execute Display campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
Job Description:
Key responsibilities:
- Manages and executes display campaigns including, but not limited to account setup, organisation and management
- Audits, reviews and analyses reports, leads optimisation efforts to meet campaign objectives
- Leads creative services initiatives including creative specifications and competitive analysis
- Contributes to weekly client calls
- Monitors industry changes and translates those changes into actionable recommendations
- Builds strong relationships across client services team and with client
Location:
DGS India - Chennai - Anna Nagar Tyche TowersBrand:
ParagonTime Type:
Full timeContract Type:
PermanentSimilar Jobs
AdTech • Marketing Tech • Software
Execute and optimize display/programmatic campaigns, manage account setup and reporting, lead creative specifications, support client calls, monitor industry changes, and build client and internal relationships to meet performance targets.
AdTech • Marketing Tech
Lead and manage implementation and execution of display/programmatic campaigns, act as primary SME and client contact, ensure deliverables meet timelines and budgets, optimize campaign efficiencies, identify growth opportunities, and coordinate with Account Directors and cross-channel teams.
Top Skills:
Display AdvertisingProgrammatic
AdTech • Marketing Tech • Software
Lead and manage implementation and execution of display programmatic campaigns, own client strategy, ensure operational success and timely delivery, act as primary SME for day-to-day client communication, plan account growth with Account Directors, and build cross-team relationships.
What you need to know about the Chennai Tech Scene
To locals, it's no secret that South India is leading the charge in big data infrastructure. While the environmental impact of data centers has long been a concern, emerging hubs like Chennai are favored by companies seeking ready access to renewable energy resources, which provide more sustainable and cost-effective solutions. As a result, Chennai, along with neighboring Bengaluru and Hyderabad, is poised for significant growth, with a projected 65 percent increase in data center capacity over the next decade.
