Drive user acquisition through planning, executing, and optimizing paid App and Web campaigns across Meta, Google, Apple, X and programmatic channels. Monitor and analyze CAC, LTV, and ROAS, perform RCA, run experiments on audiences/creatives, manage agencies, and identify and onboard direct partnerships to improve acquisition efficiency.
We are looking for an Assistant Manager – Digital/ Performance Marketing to drive user acquisition through performance marketing and partnerships. This role is ideal for someone who can run biddable campaigns efficiently while identifying and managing high-impact partnerships.
Requirements
- Plan, execute, and optimize paid marketing campaigns across Meta, Google, Apple ads, X (Twitter), and other relevant channels.
- Analyse campaign performance and continuously optimize for CAC, LTV, and ROAS.
- Manage day-to-day campaign monitoring, perform campaign RCA, and prepare performance reports with actionable insights.
- Work with internal & external agency/teams to develop engaging ad creatives & copies.
- Leverage programmatic (DSPs) and affiliate marketing to expand reach and improve acquisition efficiency.
- Utilize data-driven insights to experiment with new audience segments, creatives & targeting approaches
- Identify, negotiate, and onboard strategic Direct partners to drive customer acquisition.
- Work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives.
- 2-3 years of experience in performance marketing (preferably in gaming, fintech, or e-commerce).
- Strong understanding of paid acquisition channels of App & Web campaigns on (Google Ads, X (Twitter) Ads Facebook Ads, Apple ads, Programmatic channels etc.).
- Ability to work in a fast-paced, performance-driven environment.
- Have fair understanding of MMP i.e Appsflyer, Adjust or Branch etc.
- Good communication and data analytical skills.
Similar Jobs
Artificial Intelligence • Big Data • Cloud • Information Technology • Software • Cybersecurity • Data Privacy
Own and lead Rubrik's engagement with Indian Global Systems Integrators (GSIs), drive strategic partnerships, create services and enablement, manage financial models and negotiations, accelerate partner adoption and bookings, coordinate cross-functional stakeholders, build OEM/ISV ecosystems, and execute partner account strategies and KPIs. Frequent travel required.
Top Skills:
AWSCloudGCPAzureNutanixPure StorageRubrik Agent CloudRubrik Security CloudSaaSSalesforce
Artificial Intelligence • Productivity • Software • Automation
Build and maintain enterprise-grade integrations (REST, OAuth, webhooks), lead agentic/AI-assisted development workflows, design harnesses and guardrails for agents, debug cross-service issues, collaborate with Customer Success/Support/Sales, mentor engineers, contribute to shared SDKs/CI/observability, and define reliability metrics for integrations.
Top Skills:
Agentic DevelopmentAi AgentsApi VersioningCi/CdOauthObservability (Logs/Traces/Metrics)Prompt EngineeringQueuesRest ApisSandboxesSdksTest SuitesWebhooks
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
Develop and quality-check global medical affairs content (manuscripts, abstracts, posters, slide decks, multimedia, plain-language summaries). Coordinate with stakeholders and cross-functional teams, ensure compliance and timelines, adopt new content tools including generative AI, and track project progress under manager supervision.
Top Skills:
Generative Ai
What you need to know about the Chennai Tech Scene
To locals, it's no secret that South India is leading the charge in big data infrastructure. While the environmental impact of data centers has long been a concern, emerging hubs like Chennai are favored by companies seeking ready access to renewable energy resources, which provide more sustainable and cost-effective solutions. As a result, Chennai, along with neighboring Bengaluru and Hyderabad, is poised for significant growth, with a projected 65 percent increase in data center capacity over the next decade.
