Dotdash Meredith Travel Marketing is seeking a creative, energetic, self-motivated, and deadline-oriented team player to join our award-winning team. The Assistant Art Director will report to the Marketing & Design Manager and work closely with other members of the Art, Photo, and branded content editorial departments.
Dotdash Meredith Travel Marketing (DDMTM) is an industry leader in custom lifestyle travel content that specifically supports destinations and attractions across the country. This position will consistently deliver a high standard of client service, beautiful functional design, creative ideation and effective promotional packages—working within internal quality standards and exceeding client expectations. This role requires a keen eye for translating client’s brands. Strong attention to detail is a must, and experience communicating effectively with other internal stakeholders, including editorial leadership and account directors, is essential.
A strong desire to stay on top of design trends in print, interactive, usability, and social is an expectation, and a strong interest in other production mediums (ex: video) is a plus.
A creative portfolio is a requirement for consideration.
Job Summary | Major goals and objectives.
Support for creation of client marketing assets. Examples include:
-
Promotional assets for printed guides
-
Creation of assets such as lightboxes (pop ups) for email acquisition on client websites
-
Instagram highlights for clients’ Instagram pages
-
Downloadable Guides
-
Large issue blow-ups
-
Issue promo videos for client projects
-
Social media content packages
-
Digital content packaging and delivery
-
Digital issue coordination, review and delivery
-
Photo acquisition, album creation, location matrix and archive delivery
-
Issue location indexing
-
Development of advertiser co-ops for client visitor’s guides as well as house ads
Support in creation and management of internal marketing assets. Examples include:
-
Conference materials
-
Digital & social mocks for new pitches
-
Creation of Media Kits
-
Case study builds and maintenance
-
Self-promotion materials - print and digital, social and newsletters
-
Website regular maintenance
-
Maintenance of marketing assets, such as IOs, media kits
About The Positions Contributions:
Weight %: Accountabilities, Actions and Expected Measurable Results
- 65% - Support in creating client marketing assets as listed above
- 25% - Support creation of internal marketing assets as identified above
- 10% - All other duties assigned.
Minimum Qualifications and Job Requirements
Education: Graphic design/visual communications degree or relevant work experience
Experience: 3+ years marketing/design experience required
Specific Knowledge, Skills and Abilities:
-
Must be a quick study and willing to dive into projects that may be unfamiliar.
-
Fluency in Adobe Creative Suite is required.
-
Familiarity with Airtable or other project management software is a plus.
-
Must be comfortable working with all types of media—video, still photography, print and digital projects.
% Travel Required (Approximate): 30%
