Assistant Marketing Manager - GMC Hummer EV

Description
This role is categorized as HYBRID . This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
The primary purpose is to provide support and oversee the lifecycle management of the GMC HUMMER EV, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities in support of business objectives. Job responsibilities also include understanding the customer, competition, and the segment dynamics, identifying market trends, appropriate packaging and preparing for the next generation vehicles. This position reports to the HUMMER EV Marketing Manager.
Main Duties and Responsibilities include:

• Collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for HUMMER EV
• Leverage marketing information, segment trends and competitive facing material to uncover key consumer insights, competitive opportunities and execute on the insights.
• Ensure all consumer communications, dealer communications, press releases, playbook, dealer order guides, etc. are messaged effectively and include correct information.
• For mid-cycle and new major product launches, develop comprehensive launch plan with strong communication with Communications (internal and external), Product and Advertising teams.
• Collaborate with Centers of Expertise (Media, Site, Social, CRM, Sales, Product and Finance) to further refine strategies and plans, including use of existing divisional and adjacency promotions.
• Collaborate with supply chain, scheduling, and order fulfillment teams to understand, anticipate, and drive creative resolution to production and forecasting issues.
• Interface with the research community to develop and leverage insights for current and future product with leadership reporting for awareness and strategic decision making.
• Participate in trade-off decisions/conflict resolution between Centers of Expertise (Brands, Product, Finance, Nameplates)
• Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages.
• Develop content for product training as the SME of the vehicle including field training guides and dealer-facing training.
• Analyze data with cross-functional communications to Sales Ops, Regional Teams and Finance on incentive strategy and execution.
• Act as a resource to the Field teams by developing clear and consistent communications including brand updates, recommended ordering configurations, and constraints.
• Leverage strong Data & Analytical skills to develop recommendations and POVs for current and future vehicle product.
• Implement innovative strategies to elevate the customer experience, to achieve brand goals.
• Provide support as requested to brand team on creative work in terms of scope, key messages, and customer target; all within the context of GMC positioning.

Additional Description
Requirements:

• Bachelor's degree required
• 5+ years of automotive experience with an emphasis on marketing
• Proven working experience in project management

Skills and Abilities:

• Ability to work well in a complex team environment
• Ability to work effectively with others
• Ability to effectively manage multiple assignments and prioritization to meet deadlines
• Ability to synthesize data into critical information
• Ability to make/recognize effective trade-off decisions that balance multiple considerations
• Excellent oral and written communications skills
• Highly developed presentation skills both in the development and delivery of presentation
• Proven ability to use complex data to form in-depth analytical insights
• High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint
• Ability to travel, 10-15% Domestically

Preferred qualifications:

• Diverse marketing experiences preferred. Packaging, positioning, research, retail, and pricing experience a bonus
• Dealer contact preferred

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

• #LI-MO1

About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.