GroundTruth is the leading location-based marketing and advertising technology company. Sitting at the convergence of offline and online data, GroundTruth delivers a unique data set called “visitation data,” which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI). GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary filtering processes that combines our BlueprintTM contextual mapping technology, owned & operated properties, along with 3rd party mobile location data, together yielding over 30B visits annually.
With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.
Learn more at groundtruth.com.
We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team here.
**Shift Time: 6:30 PM to 3:30 AM IST**
A bit about Team
As an Ad Operations Associate, you will run marketing campaigns for products, services or events that target consumers or other businesses. You will manage and oversee campaigns in a variety of formats.
You will:
- Coordinate with Account Management and Ad Operations teams to launch mobile advertising campaigns, including implementing creative, securing traffic supply, and interpreting insertion orders
- Traffic advertising campaigns in GT’s proprietary ad-serving platform
- Track, measure, and analyze the performance of multiple advertising campaigns simultaneously
- Troubleshoot with cross-functional stakeholders in case of any campaign-related issues
- Manage expectations, communication, and reporting metrics to internal team members
- Ensure successful fulfillment of all campaigns
- Create and maintain documentation pertinent to the Ad Operations team
- Reporting and month-end reconciliation
- Complete detailed quality assurance reviews of campaign setups and updates
You are:
- Proactive and resourceful.
- Familiar with digital media and ad technology
- Extremely detail-oriented, analytical, motivated, and technically competent.
- Dynamic and performance-driven in a fast-paced team environment.
You have:
- 1 to 2 years working experience in digital ad operations or relevant fields—advertising platforms, online publishers, ad networks, digital agencies, etc.
- Strong analytic skills, ability to work in a fast-paced environment, meticulous attention to detail, and digital advertising knowledge
- Demonstrated experience on ad serving platforms and/or Server-Side Platforms (SSP) / Demand-Side Platforms (DSP)
- Excellent client servicing, organizational, and communication skills
- Excellent MS Excel skills
- Must have experience with HTML5, JavaScript ads
- Experience in creating Mobile Rich Media ads
- Proficient ad troubleshooting/testing on tools like Fiddler, Charles, and other debugging tools
Benefits
At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.
- Parental leave- Maternity and Paternity
- Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays)
- In Office Daily Catered Breakfast, Lunch, Snacks and Beverages
- Health cover for any hospitalization. Covers both nuclear family and parents
- Tele-med for free doctor consultation, discounts on health checkups and medicines
- Wellness/Gym Reimbursement
- Pet Expense Reimbursement
- Childcare Expenses and reimbursements
- Employee referral program
- Education reimbursement program
- Skill development program
- Cell phone reimbursement (Mobile Subsidy program).
- Internet reimbursement/Postpaid cell phone bill/or both.
- Employee Provident Fund Scheme offering different tax saving options such as Voluntary Provident Fund and employee and employer contribution up to 12% Basic
- Creche reimbursement
- Co-working space reimbursement
- National Pension System employer match
- Meal card for tax benefit
- Special benefits on salary account
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