Specialist - Graphic Designer
The Graphic Designer works to design multi-media graphics and art content to support marketing initiatives that drive traffic volume and lead generation and brand awareness. Under general supervision, this job produces graphic designs, using a variety of techniques and software, for both print and electronic communications (e.g., promotions, advertisements, and instructional materials) distributed through a variety of media outlets.
Key Responsibilities and Duties
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Applies graphic design principles (i.e., layout, imagery, typography) to communicate themes and messages across all marketing channels (websites, social media, promotional commercials), in alignment with brand voice and business goals.
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Utilizes graphics software (e.g., Quark, Illustrator, Page Maker, InDesign, Photoshop, Acrobat) and web-based graphics and design tools (e.g., Flash, FrontPage and Dream Weaver) to design and produce finished graphics and artwork.
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Utilizes the latest graphic design-related technologies to update and maintain the graphic design and structure of multiple marketing channels, as well as the automation of content platforms.
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Ensures maintenance of corporate identity imaging, design standards, and policies in graphic content design for internal and external usage.
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Possesses a clear understanding of business requirements and the target audience in order to design graphics and other types of multi-media materials for internal and external usage.
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Analyzes and shares social media resources and information to facilitate the graphic design process within a team and stays abreast on technological advances within the field.
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Coordinates vendor services as required based on project and design needs.
Educational Requirements
- University (Degree) Preferred
Work Experience
- 12+ years Preferred
Physical Requirements
- Physical Requirements: Sedentary Work
Career Level
7IC
Related Skills
Audience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship Management
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Company Overview
TIAA Global Capabilities was established in 2016 with a mission to tap into a vast pool of talent, reduce risk by insourcing key platforms and processes, as well as contribute to innovation with a focus on enhancing our technology stack. TIAA Global Capabilities is focused on building a scalable and sustainable organization , with a focus on technology , operations and expanding into the shared services business space.
Working closely with our U.S. colleagues and other partners, our goal is to reduce risk, improve the efficiency of our technology and processes and develop innovative ideas to increase throughput and productivity.
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone: (800) 842-2755
Email: [email protected]
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