Associate Principal Engineer (Salesforce Marketing Cloud)

👋🏼We're Nagarro.

We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at a scale — across all devices and digital mediums, and our people exist everywhere in the world (18000+ experts across 40 countries, to be exact). Our work culture is dynamic and non-hierarchical. We are looking for great new colleagues. That is where you come in!

Requirements

• Experience : 9+ years
• Strong experience in project or program management with significant experience leading Salesforce Marketing Cloud implementations and digital marketing transformation initiatives.
• Strong expertise in Salesforce Marketing Cloud including Journey Builder, Email Studio, Automation Studio, Mobile Studio, Audience Builder, Contact Builder, Advertising Studio, and Marketing Cloud Personalization.
• Proven experience managing large-scale, enterprise-wide customer engagement and marketing automation programs.
• Strong understanding of marketing automation strategies, customer journey orchestration, campaign management, and personalization frameworks.
• Hands-on knowledge of AMPscript, SQL, HTML/CSS for email development, API integrations, and marketing automation workflows.
• Good understanding of the Salesforce ecosystem including Salesforce CRM, Sales Cloud, Service Cloud, and Data Cloud.
• Experience integrating Salesforce Marketing Cloud with enterprise applications, third-party platforms, and cloud technologies.
• Strong expertise in Agile, Scrum, and Waterfall project delivery methodologies.
• Experience using project management and collaboration tools such as Jira, Confluence, and Microsoft Project.
• Demonstrated ability to manage multiple projects, stakeholders, budgets, resources, and delivery timelines simultaneously.
• Strong stakeholder management skills with experience engaging senior business leaders, executive sponsors, and global teams.
• Excellent communication, presentation, negotiation, and client-facing consulting skills.
• Strong analytical, problem-solving, decision-making, and risk management capabilities.
• Experience leading and mentoring cross-functional teams in complex enterprise environments.
• Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field.
• MBA or equivalent postgraduate qualification is preferred.
• Salesforce Marketing Cloud certifications and project management certifications are highly desirable.

Responsibilities

• Lead end-to-end Salesforce Marketing Cloud (SFMC) implementation, enhancement, and transformation projects across enterprise environments.
• Define project scope, timelines, deliverables, resource plans, budgets, and risk mitigation strategies to ensure successful project execution.
• Manage multiple concurrent marketing technology and customer engagement initiatives while ensuring adherence to quality, budget, and delivery commitments.
• Drive Agile and Scrum ceremonies including sprint planning, daily stand-ups, retrospectives, backlog grooming, and stakeholder reviews.
• Oversee the implementation, configuration, and optimization of Salesforce Marketing Cloud modules including Journey Builder, Email Studio, Automation Studio, Mobile Studio, Audience Builder, Contact Builder, Advertising Studio, and Marketing Cloud Personalization.
• Collaborate with architects, developers, and integration teams to design and implement integrations with Salesforce CRM, Data Cloud, CDPs, APIs, and third-party platforms.
• Ensure adherence to Salesforce Marketing Cloud best practices, data governance standards, security policies, and compliance requirements.
• Act as the primary point of contact for business stakeholders, clients, and leadership teams throughout the project lifecycle.
• Translate business requirements into functional and technical solutions that align with customer engagement and marketing objectives.
• Conduct executive-level status reporting, project governance reviews, steering committee meetings, and stakeholder communications.
• Build and maintain strong client relationships while identifying opportunities for account growth and value creation.
• Lead and mentor cross-functional teams including Salesforce consultants, developers, business analysts, QA engineers, and marketing specialists.
• Coordinate activities across onshore and offshore teams to ensure effective collaboration and project delivery.
• Identify project risks, dependencies, and issues proactively and drive mitigation plans to minimize business impact.
• Oversee testing, deployment, release management, and change management activities to ensure smooth project rollouts.
• Monitor project KPIs, delivery metrics, customer satisfaction, and overall project health to drive continuous improvement.

Bachelor’s or master’s degree in computer science, Information Technology, or a related field.