The Associate Product Manager will enhance fan experiences through AI, manage product lifecycles, conduct user research, and collaborate across teams.
FanCode is India’s premier digital sports destination, dedicated to delivering a best-in-class experience for fans across live and non-live sports. Launched in March 2019 by industry veterans Yannick Colaco and Prasana Krishnan, FanCode has reached over 160 million users. The platform features a wide array of global and domestic sporting leagues, in partnership with leading sports associations. FanCode offers interactive live streaming through industry-first subscription models, including Match, Bundle, and Tour Passes, as well as monthly and annual plans at accessible price points. Some of the marquee properties include La Liga, Formula 1, MotoGP, cricket leagues from around the globe including CPL, Super Smash amongst others.
Dream Sports, India’s leading Sports Technology company, is the parent company of FanCode, with brands such as Dream11, and DreamSetGo in its portfolio.
Product @ FanCode:
Our focus is on building a highly scalable single destination for all sports fans. The product team conceptualises features and provides a strategic roadmap for creating fan-centric solutions. The team is filled with visionaries & risk takers who eat, sleep & dream the product! We use technology & tools like Google Analytics, Looker, CleverTap, to analyse data & enhance performance.
Key Responsibilities:
- Embrace an AI-first strategy, using GenAI for prototyping, workflow automation (n8n, Zapier), and streamlining processes and fan experiences.
- Drive engagement & retention by identifying key levers that enhance fan stickiness, repeat engagement, and habit loops.
- Support strategic third-party integrations by driving product execution, technical coordination, and cross-functional alignment to ensure seamless partner onboarding and delivery.
- Support the end-to-end product lifecycle, from gathering user insights and defining product specifications to coordinating cross-functional implementation and monitoring outcomes.
- Conduct user research and competitive benchmarking to uncover fan needs, usability gaps, and market opportunities.
- Work closely with Product Managers, Engineers, Designers, and Business teams to deliver impactful and fan-first experiences.
Must Have:
- 2–3 years of overall professional experience in product management or adjacent roles (product/business analytics, UX research, or engineering).
- Experience using CRM tools and contributing to retention-focused product strategies.
- A demonstrated AI-first thought process in problem-solving and solution design.
- Demonstrated ability to identify user problems and collaborate on delivering user-centric solutions.
- Experience in building data driven insights with SQL.
- Hands-on with LLMs, prompt engineering, and applying AI capabilities to product use cases.
Good to Have:
- Passion for sports.
- Prior experience in a fast-paced D2C, OTT, or consumer tech product environment.
About Dream Sports:
Dream Sports is India’s leading sports technology company with 280 million+ users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier sports content & commerce platform and DreamSetGo, a sports experiences platform.
Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ vision is to ‘Make Sports Better’ for fans through the confluence of sports and technology.
For more information: https://dreamsports.group/
Top Skills
AI
Clevertap
Google Analytics
Llms
Looker
N8N
SQL
Zapier
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