Lead product and trade marketing for Astro PayTV: define GTM strategy across ATL/BTL/online/on-ground, align stakeholders, manage campaign rollouts, measure performance, drive partnerships and continuous improvement, and act as project manager for initiatives and business plans.
WHY JOIN US?
We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”
JOB RESPONSIBILITIES:
- Lead in alignment among stakeholders and partners for product marketing (ie: Astro PayTV) brief.
- Lead in GTM strategy for product marketing (ie: Astro PayTV) from ATL, On Ground, Online to BTL
- Work in collaboration with Media and Budget to strategies GTM that’s aligned with the market opportunity.
- Provide leadership in direction of product marketing GTM, plan initiatives that drives quantifiable impact and results.
- Seek opportunities to create unique & exclusive collaboration among content team, sales team and external partners.
- Oversea campaign roll-out, gather learning and implement continuous improvements to drive efficiency and results.
- Acts as project manager and point of contact for all product marketing (ie: Astro payTV). This includes the preparation of project and business plans and timelines.
REQUIREMENTS:
- Working experience in marketing communication/trade marketing
- Excellent writing skills in English
- Good communication skills in English and BM
- Good analysis of campaign performance marketing for digital and social
- A strong interest/ knowledge in Radio, Music, Entertainment and Lifestyle related content and a flair for developing content in this area.
Similar Jobs
Blockchain • Fintech • Software • Cryptocurrency • Metaverse
Design polished, high-quality mobile app UI. Create wireframes, mockups, and prototypes. Translate product requirements into intuitive visuals, collaborate with PMs and developers, maintain design system consistency, and iterate on designs based on feedback.
Top Skills:
Figma
Artificial Intelligence • Professional Services • Software • Automation
Design, build, and maintain scalable web applications using React and Python/FastAPI. Architect AWS infrastructure and deployment pipelines. Optimize PostgreSQL databases. Lead end-to-end feature delivery, define engineering best practices, and collaborate with product and design stakeholders.
Top Skills:
Aws CloudwatchAws Ec2Aws LambdaAws RdsAws S3FastapiGitJavascript (Es6+)PostgresPythonReact
News + Entertainment
Ensure all programs meet transmission deadlines and regulatory content codes. Perform censorship edits, house-master media to SOPs and broadcast technical specs, log edit notes, produce reports, generate productivity jobsheets, and propose process improvements. Must work shifts and maintain transport availability.
What you need to know about the Chennai Tech Scene
To locals, it's no secret that South India is leading the charge in big data infrastructure. While the environmental impact of data centers has long been a concern, emerging hubs like Chennai are favored by companies seeking ready access to renewable energy resources, which provide more sustainable and cost-effective solutions. As a result, Chennai, along with neighboring Bengaluru and Hyderabad, is poised for significant growth, with a projected 65 percent increase in data center capacity over the next decade.
