Buick GMC Crossover Segment Manager and Buick GMC Product Strategy Manager

Description
This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
Join us! This is a leadership role overseeing all Buick and GMC ICE and EV crossover programs, with 4-5 direct reporting Product Managers. This role is also responsible for Buick and GMC Product Strategy development, communication and consistent execution.
This role has two key responsibilities:
Buick GMC Crossover Segment Lead and Team Leader: Oversee all BG ICE and EV programs (in-market and future) and provide strategic guidance to BG crossover product managers. Core responsibilities:

• Provide context to help frame program-level challenges, share learnings across programs
• Enforce brand strategy and maintain fresh products through content updates and lifecycle enhancements
• Align with marketing on optimized product offering considering dealer feedback, sales performance, etc.
• Align contenting strategy within GM brands
• Maximize digital revenue through thoughtful packaging of hardware digital enablers
• Play a critical role representing Buick and GMC crossover programs at leadership forums
• Significant human resource management responsibility on workload rebalancing, performance management, hiring, coaching, and developing all team members.

Buick GMC Product Strategy : Serve as the voice of Buick and GMC brands, working closely with cross-functional partners to develop BG product strategy.
Core responsibilities:

• Establish a process to ensure BG product strategy is developed with key stakeholder alignment
• Communicate BG product strategy across all key stakeholders
• Execute strategy consistently, including escalation and deviation
• Global alignment with other regions
• Support BG-related portfolio activities with portfolio planning team
• Collaborate with Design teams on future vision, concepts, and brand strategy
• Develop BG strategic point of view for ad hoc topics that have impacts across the portfolio
• BG's single point of contact for strategic technology discussions from ideation to execution/rollout.
• Champion and navigate strategic corporate initiatives with customer-first mindset

Required Qualifications

• +7 years of automotive cross-functional experience in marketing, product development, market research, planning
• Understanding of program segment and role of brand within global product portfolio
• Strong interest in product, market dynamics, competitive analysis, automotive technology, and consumer behavior
• Strong capability in strategic & innovative thinking, cross-functional collaboration, dealing with ambiguity, taking initiative, leadership
• Ability to speak fearlessly the Marketing POV while seeking to understand cross-functional viewpoints
• Ability to balance customer, brand, competitor, market trends, government regulations, organizational resources/capability, and business case inputs to make informed recommendations
• Ability to communicate clearly and succinctly in a variety of communication settings and styles - written and orally
• Ability to concisely frame issues, draw conclusions, and make recommendations to leadership
• Ability to represent team as an informed, confident, and active participant in cross-brand and cross-functional forums
• Ability to effectively manage multiple projects and assignments on time and with attention to detail
• Ability to work evening and early morning hours to support discussions with program teams (all homeroomed in Korea)
• Bachelor's degree

Additional Description
Preferred Qualifications

• Product Marketing experience is highly preferred.
• Familiarity with GM global vehicle development, pricing, and marketing launch processes.
• Familiarity with GM product and marketing systems and databases: PPC, PCAT, CR/DN, VCPS, Global Information Center, Competitive Product Database, Sales and Registration Reporting, New Vehicle Customer Studies.
• Master's degree in Business Administration preferred.

A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

• #LI-MO1

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