The Business Analyst will support GTM technology stack development, manage requirements and enhancements, ensure data quality, and coordinate projects across teams.
HHAeXchange is the leading technology platform for home and community-based care. Founded in 2008, HHAeXchange was born out of an idea to create a fully comprehensive end-to-end homecare solution to help people who are aging or have disabilities thrive in their homes and communities. Our employees are passionate about transforming the healthcare space by building the only homecare ecosystem that fully connects patients, personal care providers, managed care organizations, and states.
HHAeXchange is seeking a Salesforce Business Analyst to support the strategic evolution of our go-to-market technology stack, with Salesforce at its core. Sitting within the GTM Systems team, this cross-functional role will support four product owners aligned to key stages of the customer lifecycle: Customer Operations, Customer Transactions, Sales Efficiency, and Marketing Operations. This individual will help translate business needs into clear, actionable requirements, manage day-to-day enhancements, support data quality initiatives, and act as a connective layer between product owners and technical delivery. This is a high-impact, high-visibility role with a strong growth path toward product & process ownership.
Core Philosophy & Mission: Empower internal teams with a well-orchestrated, insight-driven GTM tech stack. Shift from reactive system support to strategic solution design. Treat internal stakeholders as customers and prioritize velocity, usability, and impact in every project. We're looking for someone who is curious, thrives in fast-paced environments, and is hungry to learn and grow with our evolving GTM needs
Essential Job Duties
- Cross-Functional Product Support
- Act as a shared business analyst and project coordinator across four GTM product owners
- Gather and refine requirements for enhancements, integrations, and automations
- Translate stakeholder needs into clear user stories, process diagrams, and documentation
- Salesforce & GTM Tech Stack Execution
- Support Salesforce enhancement testing, minor configurations, and field/data validation
- Help troubleshoot user issues and assist in triaging requests to the appropriate product owner
- Maintain up-to-date documentation on key GTM system processes
- Support user enablement activities with documentation, demos and FAQs
- Data Quality & Insights
- Conduct ad-hoc data cleanups across Salesforce and integrated platforms
- Partner with product owners to ensure data quality standards are upheld
- Assist in pulling reports and analyzing GTM system performance when needed
- Operational Enablement
- Support sprint planning, backlog grooming, and basic project coordination across GTM teams
- Help monitor adoption and usage of new system features and releases
- Coordinate UAT efforts and stakeholder sign-offs for small enhancements
Other Job Duties
- Other duties as assigned by supervisor or HHAeXchange leader.
Travel Requirements
- Travel up to 10%, including overnight travel
Required Education, Experience, Certifications and Skills
- Experience & Functional Skills
- 2–4 years of experience in business systems analysis, GTM operations, or Salesforce administration
- Familiarity with the Salesforce ecosystem (Sales Cloud required; Service Cloud or CPQ a plus)
- Strong organizational skills with experience juggling multiple workstreams
- Demonstrated ability to write clear requirements and user stories
- Communication & Collaboration
- Effective communicator who can translate technical concepts for business stakeholders
- Team-oriented mindset with a willingness to jump in and support wherever needed
- Detail-oriented with strong documentation and follow-through habits
- Technical Acumen
- Proficiency in Excel/Google Sheets, basic reporting, and data cleanup
- Experience with ticketing or project management tools (e.g., Jira, Asana)
- Understanding of basic process modeling or diagramming (e.g., Lucidchart, Miro)
- Preferred Qualifications:
- Experience in a high-growth SaaS company
- Exposure to product management frameworks or agile methodology
- Basic understanding of GTM workflows (lead-to-opportunity, quote-to-cash, etc.)
- Interest in growing into a GTM Systems Product Owner role
Success Metrics
- Timely delivery of clear, complete requirements and user stories
- Improved turnaround time on enhancement requests and issue triage
- High satisfaction from GTM product owners and business stakeholders
- Reduction in low-quality data across GTM systems through proactive cleanup
The base salary range for this US-based, full-time, and exempt position is $90,000-100,000/yr not including variable compensation. An employee’s exact starting salary will be based on various factors including but not limited to experience, education, training, merit, location, and the ability to exemplify the HHAeXchange core values.
This is a benefits-eligible position. HHAeXchange offers competitive health plans, paid time-off, company paid holidays, 401K retirement program with a Company elected match, including other company sponsored programs.
HHAeXchange is an equal-opportunity employer. The Company offers employment opportunities to all applicants and employees without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, medical condition, marital status, veteran status, citizenship, genetic information, hairstyles, or any other status protected by local or federal law.
Top Skills
Asana
Excel
Google Sheets
JIRA
Lucidchart
Miro
Salesforce
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