The Business Development Representative generates sales opportunities by prospecting and qualifying leads, using outreach tools and nurturing relationships with potential clients.
We are looking to add a Business Development Representative to our dynamic, dedicated, and talented sales team. Seeking someone with a top-notch work ethic who thrives in organizations that are evolving and leading the way we do marketing.
Job Summary: As a vital part of our business growth strategy, the Business Development Representative is responsible for generating opportunities for our sales team related to SmartBug’s services. This role is a prospecting role. It is not a full sales cycle sales role.
What You'll Do:
- Prospecting sales expertiseDevelops, cultivates, and nurtures self-generated leads to strengthen outbound activity using a combination of outreach tools and systems including phone, email, social media, and CRM
- Manage the top of the sales funnel, to qualify prospects Close new qualified opportunities consistently at or above quota levelHave the desire and commitment to do what it takes to be successful in sales
- Can effectively communicate with internal teams while being remote and working autonomouslyHave exceptional consultative selling and closing skills
- Effectively manage self-sourced leads in pipeline using tools like LinkedIn Navigator, Zoominfo, and ApolloBuilding partnership relationships with HubSpot and other channel partnersWorking on a team to drive a fun and competitive environment
- Demonstrate top-tier organizational skills and a repeatable sales processAre Top Producers in their current roleHave a sharp focus on their goals and a belief that their daily, weekly and monthly activities will help achieve them
- Prospecting & Lead Generation:
- Qualifying and identifying target audiences through research and data
- Building lists of potential leads using various tools such as LinkedIn Sales Navigator, HubSpot & Apollo
- Segment target markets based on industry, company size, pain points, and stakeholders.
- Multi-channel outreach: Using phone calls, email campaigns, LinkedIn messaging, and social media outreach to initiate conversations
- Crafting personalized and compelling messages/concepts designed to catch the prospect’s attention
- Following up consistently and persistently, but with tact, balancing persistence and respect for the prospect’s time
- Conduct outreach to determine if the lead fits the company's Ideal Customer Profile (ICP). Asking qualifying questions during discovery calls or email threads to identify business goals, challenges, and marketing needs.
- Relationship Building:
- Building trust by showcasing empathy and maintaining transparent communication with prospects.
- Be honest.
- Delivering value by sharing relevant content, insights, or follow-up materials from your marketing company (case studies, blog posts, success stories, use AI to create it, be creative)
- Handing Over Qualified Leads:
- Once a lead is qualified, pass them efficiently to the Account Executive or Sales Rep for deep-dive presentations or product demos.
Requirements:
- 1+ years of sales experience
- HubSpot CRM experience
- Marketing experience preferred, not required
- Understanding of agency operations experience
- Prospecting and closing net new business
- Multi-approach outbound methodologies
- Experience working remotely in similar roles is strongly preferred
What you'll get:
- Annual salary between $55,000- $65,000 CAD
- Health insurance with company contribution
- Paid maternity and paternity leave
- Paid vacation
- Paid time off
- Winter Closure from December 25th, 2025 to January 1st, 2026.
- 4-week paid sabbatical every 5 years of employment
- Monthly remote work allowance
- 401(k) with employer matching
- Flexible spending plan
- Company-funded short-term disability and life insurance
- Long-term disability
- Training budget
- The flexibility of working remotely
- MacBook Air issued to you at time of hire
Top Skills
Apollo
CRM
Hubspot
Linkedin Sales Navigator
Zoominfo
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