Campaign Operations Specialist

Title: Campaign Operations Specialist

Function: Marketing

Level: P2

What You Will Do

The Campaign Operations Specialist will play a critical role in supporting Trimble Demand Generation Teams by playing a pivotal role in shaping the future of Marketing automation  by managing the systems and processes that support the handoff of leads between Marketing and Sales. This person will play a key role in integrating technologies and leading initiatives that improve the performance of our marketing funnel.
Key Responsibilities:

• Own and influence “the Demand Factory”. Contribute to Trimble’s implementation of its Marketing Transformation (MX) working with marketing operations to optimize and release updates/new models.

• Own the governance of lead routing and lead flow, and ensure there is no disruption to leads created and routed to Sales.

• Document lead management process, enrichment, lead routing rules, and supporting technologies and integrations.

• Implement and administer marketing technologies using best practices that primarily focus on demand creation and capture.

• Embrace the “heart of marketing”. Ensure data is properly collected and connected with other systems and find new ways to enrich the marketing data set, cleanse data, and maintain best practices around marketing and data privacy.

• Build strong working relationships with marketing and cross functional stakeholders.

Requirements:

• 2-3  years of Marketing Operations experience with a deep technical understanding of Marketing automation.

• Understanding of typical B2B sales and marketing funnels, definitions, and processes.

• Strong problem-solving skills to identify and address issues impacting lead handoff to Sales.

• Experience across marketing tech stack including: CRM (Salesforce preferred),, enrichment tools, event management, webinar, and analytics (Domo, Looker).

• Experience with Marketo to Salesforce custom integrations and API webhooks.

• Strong familiarity with marketing initiatives including implementing lead ingestion through website form fills, lead gen forms, and running enrichment to support accurate lead routing.

Excellent written and verbal communication skills with experience navigating complex organizations to generate buy-in for ideas.

About Trimble:

Trimble is a leading provider of advanced positioning solutions that maximize productivity and enhance profitability for our customers. We are an exciting, entrepreneurial company, with a history of exceptional growth coupled with a disciplined and strategic focus on being the best. While GPS is at our core, we have grown beyond this technology to embrace other sophisticated positioning technologies and, in doing so, we are changing the way the world works. Those who successfully lead others to meet our objectives are vital to our organization. Leadership at Trimble is much more than simply exercising assigned authority; we expect our leaders to embrace a mission-focused leadership style, demonstrating the strength of character, intellect and the ability to convert ideas to reality. www.trimble.com