For over 30 years, Beghou Consulting has been a trusted adviser to life science firms. We combine our strategic consulting services with proprietary technology to develop custom, data-driven solutions that allow life sciences companies to take their commercial operations to new heights. We are dedicated to client service and offer a full suite of consulting and technology services, all rooted in advanced analytics, to enhance commercial operations and boost sales performance.
Purpose of Job
As a Content Marketing Specialist you will be expected to shape our digital presence. If you love turning complex ideas into compelling stories, we want to talk to you. Exceptional writing is at the core of this role, with a strong emphasis on social media content creation. We also require storytelling across other mediums such as video, podcasts, and interactive content to engage diverse audiences. You’ll create and optimize content for blog posts, LinkedIn newsletters, social media, paid ads, and video, partnering with colleagues across India and the US. That means a flexible schedule, but you should be prepared for occasional evening meetings (up to 9 p.m. IST and sometimes later) due to time-zone differences.
What You’ll Do:
- Write and optimize content across multiple channels: social media, blog articles, email campaigns, paid ads, PR materials, and more
- Collaborate with consultants and internal stakeholders to translate deep, data-driven insights into clear, engaging narratives.
- Use a first-principles approach to produce no-fluff, high-value B2B content—especially relevant to complex industries like healthcare.
- Manage publishing and distribution schedules across web, social, and email channels to maximize reach.
- Coordinate with designers on graphics, videos, and interactive assets (e.g., basic webinars) to ensure brand consistency.
- Work closely with external agencies/vendors, the marketing producer, marketing operations analyst, and other internal teams to execute content strategies effectively.
- Explore and leverage AI-based tools or prompt engineering for efficient content creation and editing.
You'll need to have
- Solid B2B writing experience, especially for technical or professional audiences.
- Basic SEO know-how (keyword research, on-page optimization).
- Familiarity with email marketing tools (e.g., HubSpot) and the ability to learn new platforms quickly.
- Strong organizational chops to handle feedback from multiple teams and manage deadlines.
- Good to have background in healthcare, life sciences, or similarly complex sectors.
- Experience with paid media, PR outreach, or advanced email automation.
- Ability to handle simple video or webinar production.
- Proficiency with AI tools and prompt engineering for marketing.
- We treat our employees with respect and appreciation for both their contributions and their individuality.
- We value our employees' diverse talents and abilities, fostering a supportive, collaborative, and dynamic work environment that encourages professional and personal growth.
- You will have the opportunity to collaborate with and learn from colleagues at all levels of the organization, promoting teamwork and success in every project.
- We have had steady growth throughout our history because the people we hire are committed not only to delivering quality results for our clients but also to becoming leaders in sales and marketing analytics.
