CRM Gamification Manager

Come on board with Neo Group! Here's your chance to stir things up in the scene with us. We're not just expanding; we're revolutionising the entire game, mastering profitability with every new venture. But you know what truly fuels our drive? It's people like you.

Neo Group is on the lookout for a CRM Gamification Manager to join our Marketing Team in Minsk, Belarus.

Responsibilities:

• Own and evolve the gamification and loyalty roadmap offers and communication;
• Plan and execute daily, weekly, and monthly loyalty campaigns aligned with player engagement metrics;
• Tailor gamified experiences (VIP, retention, returning, etc.);
• Set up and manage campaigns and journeys in FastTrack CRM, using real-time data triggers;
• Create and automate targeted communications via email, SMS, push, and onsite;
• Coordinate with content/design teams to deliver creative and content campaigns materials;
• Track campaign progress, success metrics, and maintain communication calendars;
• Analyze campaign and gamification performance (retention, participation, bonus cost vs GGR, etc );
• Run A/B tests and optimize engagement and conversion rates;
• Collaborate with analytics to maintain reports and dashboards;
• Work closely with Product, VIP team on joint initiatives;
• Collaborate with developers and QA for implementation of gamification logic;
• Act as an internal expert and advocate for CRM gamification best practices.

• Previous experience in CRM coordination or a similar role;
• In-depth understanding of the casino and sports betting sectors;
• Strong skills in interpreting data and making informed decisions;
• Strong leadership skills with experience in managing and mentoring teams;
• Proficiency in CRM tools (Braze, Optimove, FastTrack, or similar);
• Experience working with customer segmentation, automation, and personalized campaigns;
• Familiarity with A/B testing and campaign optimization techniques;
• Data-driven mindset, with strong analytical and reporting skills;
• Understanding of customer segmentation and lifecycle strategies;
• Ability to work independently and as part of a team, managing multiple projects simultaneously;
• Proactive approach with excellent problem-solving abilities;
• Strong organizational skills with a keen eye for detail;
• Excellent written and verbal communication skills in English and Russian;
• Focused on achieving objectives and driving results;
• Ability to adapt to a fast-paced environment and evolving industry trends;
• Strong interpersonal skills to work effectively with cross-functional teams;
• Creative thinking to develop innovative CRM strategies.

• Enjoy 3 health days to focus on your well-being.

• Take advantage of 25 paid calendar vacation days to explore, relax, and unwind.
• Get a $30 net per month sports compensation to stay active and healthy.
• Benefit from top-notch medical insurance for peace of mind.
• Indulge in a variety of snacks available in the office.
• Join us for exciting corporate events that foster team spirit and fun!