Similar Jobs at Udemy
Udemy is an AI-powered reskilling platform built to help people and teams grow. It’s personalized, practical, and focused on real-world impact.
Our mission is simple: to transform lives through learning. Your work helps people around the world build skills they can use, whether they’re picking up something new or leveling up to stay ahead.
Over 80 million learners and 17,000 businesses already learn with Udemy. If you’re excited by change, energized by learning, and ready to have a real impact, you’ll feel right at home.
Learn more about us on our company page.
Where we work
Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Türkiye. This is an in-office position, requiring three days a week in the office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays.
About your Skills- Stakeholder management: foster positive engagement and secure stakeholder support to drive successful outcomes. Ensure clear communication, alignment of expectations, and the building of strong, collaborative relationships to achieve mutual goals.
- Data analytics: proficiency in using analytical tools, statistical techniques, and data visualization to transform raw data into actionable strategies. May include data cleaning, analysis, and interpretation to solve problems, optimize processes, and forecast outcomes.
- Project management: plan, execute, and oversee a project to achieve specific goals within defined constraints such as scope, time, budget, and quality. Involves a combination of technical skills, organizational abilities, and interpersonal expertise to lead teams and deliver results effectively.
About this role
As CRM Marketing Manager you will be leading the development and execution of our customer relationship management strategies. You will be responsible for designing and implementing data-driven campaigns that enhance customer engagement, drive retention, and maximize lifetime value.
You will oversee the optimisation of CRM tools and platforms, analyse customer insights, and create personalised multi channel experiences. Collaborating closely with cross-functional teams, you will ensure a seamless integration of CRM initiatives with broader marketing and business objectives.
What you'll be doing:
- Gather and document requirements, understand campaign flows logic, apply/build attributes and events, and define timelines as per SLAs.
- Define audience segments in Hightouch models based on business needs and set up appropriate audiences, attributes, and event triggers for personalized email campaigns.
- Implement different kinds of marketing programs in a cross-channel campaign (Email, Push Notification, In App Messaging, Webhook, WhatsApp).
- Build dynamic, mobile-responsive emails/content blocks, from scratch using HTML5 and CSS3.
- Implement Liquid/Java Script to create targeted and relevant personalization in emails.
- Monitor email programs to ensure deliverability to a global customer base.
- Contribute to the project management of email campaigns in the PM tool, Asana.
- Contribute to lifecycle, promotions, and trigger-based programs.
- Work with several partner teams, including Brand, Product, Engineering, and Data Science, to assist in improving email marketing sophistication through automation and personalization.
- Monitor trends, analyze data, and optimize marketing campaigns.
- Identify marketing process improvement opportunities.
What you’ll have
While this work is based more on the skills a person has than what they have done, we think a typical profile could include the following:
- 8+ years of technical email marketing experience.
- Worked as Subject Matter Expert in any of the leading Marketing Automation Tool such as Braze, Adobe Campaign, Marketo, and Adobe Experience Cloud or any other similar tool.
- Solid experience in HTML and CSS, with the ability build email from scratch and troubleshoot coding bugs.
- Solid understanding of cross-browser/platform issues, code solutions, and email best practices.
- Familiarity with email marketing concepts, deployment, and implementation.
- A drive to improve processes and increase operational efficiencies.
- Exceptional attention to detail and the ability to work in a fast-paced environment.
- Extensive experience in QA’ing content, audience, and automation.
- Ability to monitor post-launch campaign success and work to escalate and resolve any issues.
- Knowledge of email best practices, A/B testing, and CAN-SPAM laws, and the ability to bring new and innovative ideas to the team.
- Experience using email optimization tools to proof email templates for device rendering.
- A passion for learning, developing, and testing innovative email personalization techniques and formats.
- A team-oriented mindset and the ability to work with a wide range of individuals.
We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!
#LI-TP1
You’ll grow here.
Learning is part of the job. You’ll get full access to Udemy courses, a monthly UDay to invest in yourself, and a budget to spend on whatever helps you improve. Many people are diving into AI lately, but what you focus on is up to you.
AI is real here.
We use it in the way we learn and the way we work. You’ll have the space and tools to experiment, apply, and get better at using AI in practical ways.
You’ll own your work.
We trust people to lead, make decisions, and follow through. You don’t need to wait for permission or layers of approval to have an impact.
You’ll build with others.
We collaborate openly and shape ideas together. Everyone has a voice, and good thinking is welcomed from any direction.
You’ll see your impact.
What you build helps people grow their skills, change their careers, or find a path forward. You’ve got the experience, why not use it to help others gain theirs?
Bring your curiosity. We’ll bring the platform and the support. Let’s LEARN together.
Our Benefits Start with UOur benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our US Benefits, Ireland Benefits & Turkiye Benefits pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process.
Information regarding data privacy is available within the Udemy Careers Privacy Notice.
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