CRO Specialist

SocialPilot is on the lookout for someone who will be responsible for owning and implementing end-to-end strategies to improve the conversion rates from our website and marketing campaigns across different paid and organic channels.

The ideal candidate would use a data-driven approach to identify areas of improvement, design and execute structured experiments on a regular basis, and develop a robust CRO process to scale the efforts.

• Organize and visualize website data to analyze, identify, and address friction points on a prospect’s path to conversion.
• Design experiment hypotheses using both qualitative (page evaluations, UX design principles, site reviews, heatmaps and session recordings) and quantitative (traffic source analysis, web analytics tools) sources.
• Design and implement various A/B testing, multivariate, and other experiment strategies to optimize not only landing pages and funnels, but also chatbots, pop ups, emails and other marketing assets.
• Establish and maintain a clear backlog, and defining the optimization roadmap that will impact conversions, user engagement, and other KPIs.
• Work closely with the stakeholders and collaborate with cross-functional teams including design, development, and content to plan and execute experiments.
• Continuously monitor, document, and report key performance indicators (KPIs) and insights to stakeholders. Recommend improvements, refine and iterate tests based on this data.
• Create a thorough, replicable, scalable framework for continuous experimentation and improvement.
• Align stakeholders on root issues and opportunities based on data-backed evidence.
• Troubleshooting existing issues with analytics and optimization set-ups and present results internally through the production of high-quality documentation.
• Creating high-quality, comprehensive deliverables such as project strategy decks, creative briefs, and weekly/monthly reports.

• At least 2-3 years of experience in B2B SaaS marketing teams, with a focus on conversation optimization and growth marketing efforts.
• Experience in running and analyzing A/B, split, and multivariate tests end-to-end.
• Strong understanding of conversion copywriting, user experience and web design principles. 
• Proficiency in data and customer analytics principles and tools including but not limited to Google Analytics 4, HubSpot, MixPanel and data visualization tools like Google Looker Studio.
• Ability to work with cross-functional technical teams on website tracking and troubleshooting. A good understanding of Google Tag Manager is preferred.
• Experience working in a fast-paced, dynamic work environment.
• Excellent oral/written communication and collaboration skills. 

SocialPilot empowers over 13,500+ agencies and SMBs to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.

We’re a high-growth bootstrapped B2B SaaS company with healthy profitability and a solid runway.

SocialPilot is nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category.

• Helped 13,500+ marketing agencies and SMBs across the globe
• 5 billion+ social media posts published
• One of the fastest-growing SaaS companies in India as listed by Inc 42
• Ranked as a “Leader” consistently by G2, Capterra, SoftwareSuggest, and TrustRadius
• Nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category
• Named as the Top 10 Bootstrapped Startups in India
• Consistently ranked as a “Great Product” consistently by G2, Capterra, and TrustRadius
• Officially a Great Place to WorkTM - Certified startup
• Rated by YOUR STORY as the Number 1 social media scheduling tool

• Customer Obsession: We put customers first while making decisions and planning future goals
• Ownership: We believe in taking ownership of areas that we’re working on. We own up to our – successes and failures. Moving the needle matters more than just busywork
• Relentless: When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again.
• Nimbleness: We respond rapidly to changing circumstances and customer needs
• Collaboration: Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together.

• Complete transparency on strategy, business metrics, key performance indicators, and major initiatives across the organization
• No micromanagement: Own up your work and be accountable without the need for close supervision.
• Great team: Work with a great team with diverse backgrounds from world-class organizations
• Personal growth: Design a personal learning plan and utilize organizational resources to achieve the goals.