Customer Experience Operations Specialist
Job Location: Bangalore
Job Summary:
We are looking for a detail-oriented and data-savvy individual to support audience creation, quality assurance (QA), and syndication efforts across multiple accounts. This role is essential in leveraging first-party customer data—particularly transaction and purchase data—to build and manage audiences that drive performance across platforms.
Key Responsibilities:
• Build and manage audience segments using first-party customer data
• Execute QA and syndication of audiences across multiple accounts and platforms.
• Learn and utilize the Zeta Marketing Platform (ZMP), where all audience segments are built, maintained, and activated.
• Maintain thorough documentation and tracking of audience builds through standardized audience trackers for internal team reference.
• Help develop and document processes and best practices around audience creation, ensuring consistency and scalability across the team.
• Collaborate closely with internal stakeholders to support cross-functional alignment and visibility into audience strategies.
Qualifications:
• Understanding of or ability to quickly learn how to work with customer data, particularly transactional and behavioural data.
• Strong attention to detail and organizational skills, with experience in tracking and documentation.
• Proactive mindset with a willingness to build scalable processes and knowledge-sharing resources.
• Ability to quickly learn new platforms and tools as this role is primarily working in the ZMP
• Effective communication skills and the ability to work both independently and collaboratively in a fast-paced environment.
Company Summary:
Zeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and PepsiCola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.
Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.
Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law
Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm
https://www.forbes.com/sites/shelleykohan/2024/06/19/amazon-partners-with-zeta-global-to-deliver-gen-aimarketing-automation/
https://www.cnbc.com/video/2024/05/06/zeta-global-ceo-david-steinberg-talks-ai-in-focus-at-milkenconference.html
https://www.businesswire.com/news/home/20240904622808/en/Zeta-Increases-3Q%E2%80%9924-Guidance
https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc300945353.html
https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-crosschannel-campaign-management-reports-by-independent-research-firm-300938241.html
