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As a Customer Marketing Operations Manager at Sonar, you will optimize the customer marketing tech stack, track performance of initiatives, manage customer segmentation and analytics, and collaborate with the Customer Success team to enhance advocacy programs.
Who is Sonar?
Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it — your internal team, genAI, or third parties — resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T-Mobile.
We believe in developing great products that are supported by great internal teams and a strong culture. We are highly committed to and obsessed with the company, users, each other, and our open source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily.
We are deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly.
And lastly, we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals.
At Sonar, CODE is more than just an acronym – it's a mindset that defines daily operations.
Why You Should Apply
At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help supercharge developers to build better, faster. Sonar helps to continuously improve code quality and code security while reducing developer toil. This means that developers can focus on doing more of what they love and less of what they don’t. Our solutions don’t just solve symptoms of problems – we help fix issues at the source – for all code, whether it's developer-written, AI-generated, or from third parties.
We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. Team members should be able to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: supercharge developers to build better, faster.
The Impact You Will Have
We’re looking for a Customer Marketing Operations Manager to build the scalable foundation for our customer marketing programs. You will be the operational backbone of the customer marketing team, blending technical expertise with a deep understanding of marketing strategy. In this role, you will own the systems, processes, and data that empower our customer engagement and marketing initiatives. Your work will be crucial in proving the impact of these programs on the business.
What You Will Do Daily
- Manage and optimize our customer marketing tech stack, including customer reference platforms (UserEvidence), review sites (G2, TrustRadius), and related tools to power our programs.
- Track, analyze, and report on the performance of customer marketing initiatives, including platform engagement, content adoption, and campaign performance, delivering actionable insights to the team.
- Develop and manage a systematic process for segmenting our customer base—using product usage, behavior, and health data—to identify ideal candidates for marketing campaigns.
- Provide centralized analytics and reporting for customer marketing, engagement, and demand generation activities, proving the influence of these programs on pipeline and revenue.
- Execute crucial operational and marketing communications, including price increases, system migrations, rebrands, and promotional campaigns.
- Draft clear and concise content for incident communications in partnership with technical teams to ensure customer trust and transparency.
- Collaborate closely with the Customer Success team to provide operational support for customer education and onboarding, ensuring a seamless customer journey.
The Experience You Will Need
- 4–6 years of experience in marketing operations, customer marketing, or a similar role, ideally within a B2B SaaS organization.
- Direct experience managing a marketing technology stack, including customer reference, community, or review platforms (e.g., UserEvidence, G2, TrustRadius).
- Strong analytical skills with a proven ability to translate data into meaningful insights, build dashboards, and measure campaign performance against business goals.
- Experience with customer segmentation and executing targeted, data-driven communication campaigns.
- Excellent project management skills with the ability to manage multiple systems, vendors, and cross-functional projects effectively.
- Clear and precise communication skills, with the ability to draft customer-facing content for both operational and marketing purposes.
- A deep understanding of customer marketing principles and how peer validation, success stories, and social proof influence the B2B buying journey.
- Metrics-minded and know how to build the systems required to prove the impact of customer marketing programs on brand, pipeline, and revenue.
- Bonus: Background in data analysis, systems administration, or a broader customer marketing role is a plus.
Why You Will Love It Here
- Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness and embraces the right to fail (and get right back up again!).
- Great people make a great company. We value people skills as much as technical skills and strive to keep things friendly while still being passionate leaders in our domains.
- We have a flexible work policy that includes 3 days in-office and 2 days work-from-home each week for those located near our office locations; some locations such as Dubai, India, Japan and Australia operate fully remotely.
- We have a growth mindset. We love learning and believe continuous education is critical to our success. In an ever-changing industry, new skills are necessary, and we're happy to help our team acquire them.
- As the leader in our field, our products and services are as strong as our internal team members.
- We embrace transparency with regular meetings, cascading messages and updates on the growth and success of our organization.
Benefits of Working With Sonar
- Flexible comprehensive employee benefit package that is 90% paid by the company.
- We encourage usage of our robust time-off allocations.
- We offer an exciting 401(k) plan that has a 4% match, fully vested on day one of participation.
- Generous discretionary Company Growth Bonus, paid annually.
- Fully paid parking in the heart of downtown Austin, Texas.
- Global workforce with employees in 20+ countries representing 35+ unique nationalities.
- We have an annual kick-off somewhere in the world where we meet to build relationships and goals for the company.
We Value Diversity, Equity, and Inclusion:
At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures.
We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
All offers of employment at Sonar are contingent upon the precise results of a comprehensive background check and reference verification conducted before the start date.
We do not currently support visa candidates in the US.
Applications that are submitted through agencies or third party recruiters will not be considered.
Top Skills
G2
Trustradius
Userevidence
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