The Customer Marketing Specialist will develop and manage customer advocacy programs, create compelling content, and collaborate across teams to amplify customer success stories.
We're all about helping brands turn ideas into impact.
Frontify’s brand platform transforms how teams organize digital assets, collaborate on projects, and create engaging campaigns. Our people empower thousands of marketers and designers — including teams at Uber, Microsoft, Volkswagen, and Telefónica — to build engaging brands.
With headquarters in St. Gallen, Switzerland, and offices in London and New York City, we share a vibrant culture built on creativity, collaboration, inclusion, and joy. And we’re on the lookout for new team members to share our vision. If you’re ready for a brand-new adventure, keep reading!
Your team
Your new team is a committed, collaborative, and innovative bunch. They’re designers, brand managers, content managers, and everyone who’s involved in the creative space – a group from more than seven different countries. They enjoy working together to create and evolve a well-loved product but always keep room for new ideas and approaches. Outside of work, they're a community of parents, gamers, bookworms, adrenaline junkies, and so much more.
Your mission
At Frontify, our Customer Marketing Specialist will establish and scale a proactive customer marketing function that supports and transforms customers into advocates, storytellers, and community champions. This role is essential to showcase real-world success that customers and partners have with our products through case studies, interviews, testimonials, quotes, reviews, and customer programs. Working cross-functionally with Brand Marketing, Customer Success, Product Marketing, and Sales, you’ll amplify customer voices to strengthen our go-to-market activities and strengthen our product credibility. You’ll lead initiatives that deepen engagement, foster loyalty, and deliver measurable business impact through creative storytelling and data-driven execution. As the internal champion of the customer perspective, you’ll ensure our customers’ success stories are at the heart of how we grow and how we tell Frontify’s story.
Your responsibilities
- You’ll build and scale customer advocacy and reference programs from the ground up.
- You’ll develop compelling customer-facing content such as case studies and testimonials in multiple formats (video, written, etc.).
- You’ll collaborate closely with Sales, Customer Success, and Marketing to elevate GTM initiatives through customer stories.
- You’ll use customer insights to inform marketing and campaign strategy and execution.
- You’ll create engaging narratives that translate complex product value into clear and compelling stories.
- You’ll manage multiple campaigns and content pipelines simultaneously with strong project management skills.
- You’ll assess the competitive landscape to curate stories that position Frontify as a market leader.
- You’ll build interactive and impactful customer stories that drive brand and product awareness.
- You’ll partner with commercial teams to identify customer profiles for advocacy opportunities.
Your story
- You have 5+ years of experience in marketing, communications, brand marketing, customer marketing, or a related field—preferably in B2B SaaS or tech.
- You’re comfortable working in a hybrid format, with the ability to come to our London twice per week.
- You have a proven track record of driving customer advocacy programs and initiatives.
- You’re an exceptional storyteller with content creation skills and a flair for translating product features into customer value.
- You possess a strong interest in product features, innovations, and customer engagement.
- You have experience contributing to customer community-building efforts or peer networks.
- You’re familiar with CRM and marketing automation platforms such as Salesforce and HubSpot.
- You’re able to manage or influence video production workflows (scripting, interviews, editing feedback).
- You’ve worked with global customer bases and tailoring programs for regional audiences.
- You have a background in building robust customer review cycles and generating positive online feedback streams.
Why join us?
- Thrive with the tools and support to shape your future at Frontify.
- Be part of a product that connects brands and people with a human touch.
- Enjoy flexibility, opportunities to grow, and exposure to innovative technologies and ideas.
- Join a vibrant, social team—whether you love animals, yoga, or travel, we’ve got the Slack channels for you!
What we offer
- At least 5 weeks of holiday (PTO)
- Paid educational and well-being days off
- Home office setup budget
- Annual salary review
- Localized benefits
- Invite to our summer company meet-up in Switzerland
Important to us
At Frontify, we believe in being true to ourselves: We are committed to creating and fostering an inclusive environment of vibrant individuals whose diverse perspectives build our collective future. We aim to provide equal opportunities and nurture a workplace free of harassment and discrimination.
Next Steps
Apply: Submit your CV and answer a few questions. We’ll update you on your application.
Talent Partner: Meet our Talent Team to discuss Frontify, the role, and your background.
Team Meetings: Connect with your future team, discuss the role, showcase your skills, and explore your potential new journey.
Join Us: If it’s a match, welcome to Frontify!
This description outlines the primary duties of the role, which may evolve in response to business needs and company growth. We’re looking for someone comfortable with change and excited to contribute to a dynamic environment. If this sounds like you, come join us and help shape what’s next.
We may conduct preliminary checks for successful candidates, depending on the role and in line with local laws. We’ll share all relevant details during the interview process.
Top Skills
Hubspot
Salesforce
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