Marketplace Lead - Amplify

Key Responsibilities:

• Marketplace Growth and Optimization
• Develop strategies to enhance creator discovery, ensuring that brands can access a wide selection of creators for every campaign need.
• Build and refine pricing structures that drive brand and creator value.
• Implement initiatives that increase order volume and encourage higher brand spend on the marketplace.
• Design a communication framework similar to platforms like Airbnb to enable direct interaction between brands and creators for efficient and accurate campaign execution.


• Supply and Demand Management
• Lead creator onboarding and community engagement strategies to attract a diverse range of creators across various categories.
• Develop a sustainable pricing strategy that offers brands value while maximizing returns for creators.
• Oversee delivery automation processes, enabling seamless brand-creator transactions and ensuring timely and accurate project completion.
• Utilize data-driven insights to monitor and manage the supply-demand balance, ensuring creators and brands can easily connect based on campaign needs.


• Performance Metrics and KPIs
• Track key metrics, such as monthly order volume, revenue growth, and profit margins, with a focus on continuous improvement.
• Monitor creator retention rates, onboarding metrics, and the adoption rate of marketplace features among brands and creators.
• Implement and refine delivery KPIs that ensure timely and high-quality project completion, thus enhancing brand satisfaction and repeat business.
• Use data analysis to pinpoint areas of improvement in marketplace operations and to predict trends that can help shape future strategies.


• Cross-Functional Collaboration
• Collaborate with tech and product teams to build features that optimize marketplace functionality and improve the user experience.
• Work closely with the marketing and growth teams to align marketplace initiatives with broader company goals, ensuring cohesive brand positioning and outreach.
• Coordinate with finance and operations to ensure that all financial, legal, and operational standards are met for smooth marketplace transactions.
• Regularly update stakeholders on marketplace performance and collaborate to adapt strategies as needed.


• Market Expansion and Strategy Development
• Focus on scaling the marketplace in India over the next 12 months.
• Continuously analyze market conditions and competitor offerings, adjusting our marketplace strategy to maintain a competitive edge.
• Develop a roadmap for marketplace globalization, outlining key milestones, and strategic initiatives to achieve expansion goals.

Requirements:

• 3+ years of experience in Marketplace
• Strong understanding of social media platforms, content monetization trends, and influencer landscape.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Excellent negotiation and communication skills.
• Creative thinking and problem-solving abilities.
• Strong problem solving ability – Candidate needs to exhibit structured thinking, strong analytical skills and process/ data orientation.
• Stakeholder management skills – This is a cross-functional role and candidate should be able to drive results while working with diverse teams
• Strong verbal & written communication skills
• Proficiency in SQL, Advanced excel, BI tools
• P&L management experience of a category would be preferred