The Demand Generation Specialist will focus on outbound prospecting, pipeline growth, and engaging with prospects through various channels to secure qualified demo calls.
One Impression is the #1 marketplace connecting businesses with authentic influencers and content creators. We empower brands to collaborate seamlessly with creators using cutting-edge technology, transparent pricing, and efficient campaign workflows.
Role Overview
We are looking for a high-energy Demand Generation Specialist who thrives on outbound prospecting and account-based targeting. This role is all about owning pipeline growth — identifying the right accounts, running outbound campaigns across multiple channels, and converting conversations into qualified demo calls. If you’re a hustler who loves using data, tools like Apollo.io, and persuasive communication to open doors with decision- makers, this is the role for you.
Key Responsibilties
- Build and execute outbound prospecting campaigns with a focus on account-based targeting.
- Utilize a multi-channel outreach approach, incorporating cold calls, personalized emails, LinkedIn outreach, and Apollo sequences, to effectively connect with prospects.
- Leverage Apollo.io to identify prospects, build contact lists, sequence outreach, and track performance.
- Engage with and qualify new opportunities that directly contribute to One Impression’s sales pipeline.
- Collaborate with sales leadership to refine messaging, objection-handling, and outreach strategies.
- Track activities, conversion rates, and pipeline contribution in CRM HubSpot.
- Continuously experiment with messaging, workflows, and channels to maximize connect and conversion rates.
- Share feedback from prospects to help refine targeting and positioning.
What Success Looks Like
- A steady stream of qualified opportunities flows into the pipeline each month.
- High conversion from outreach to booked demos and sales conversations.
- Strong account coverage across all assigned target lists.
- Development of scalable outbound processes that set benchmarks for the team.
Requirements
- 1–3 years of experience as an SDR, Demand Generation Executive, or Inside Sales professional.
- Proven track record in multi-channel outbound pipeline generation (calls, LinkedIn, email).
- Strong working knowledge of Apollo.io (contact discovery, sequencing, reporting).
- Familiarity with CRMs (HubSpot preferred).
- Excellent communication, persuasion, and objection-handling skills.
- Resilient, target-driven, and excited to work in a fast-paced growth environment.
- A self-starter who takes ownership of numbers and outcomes.
Why Join Us?
- Be part of a fast-growing influencer marketing SaaS platform.
- Learn and grow in B2B SaaS sales, account-based marketing, and outbound demand gen.
- Clear career path to Senior Demand Generation Manager or Account Executive.
- High-energy, entrepreneurial culture with a direct impact on company growth.
Top Skills
Apollo.Io
Hubspot
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