Paid Media Specialist

Paid Media Specialist
Chennai, India.

Are you energized by using AI to craft impactful digital advertising campaigns that help businesses grow?
Does optimizing ads to deliver measurable results excite you?
We are looking for a Paid Media Specialist who is passionate about data-driven marketing and eager to help partners and their clients achieve success through strategic ad campaigns.

About the Job:
As a Paid Media Advertising Specialist, you will support the success of Vendasta’s Partners and their clients by planning, launching, and optimizing paid advertising campaigns across major platforms, including Google, Bing, Facebook, and Instagram. Your mission is to craft strategic, data-informed advertising solutions that drive measurable performance outcomes. This role blends customer service, creative thinking, and technical ad platform knowledge to deliver value at scale. At this level, you will also learn to use AI tools under guidance to enhance campaign research, copy generation, and reporting efficiency.

Note:
This role requires working in CST shift hours, from 7:30 PM to 4:30 AM IST, at our Chennai office (Work from Office).
Your Impact:

• Launch, manage, and optimize paid ad campaigns across Google, Bing, and Social platforms.
• Conduct keyword, audience, and competitive research to inform campaign design.
• Set up A/B tests to improve campaign effectiveness and maximize return on spend.

• Write compelling ad copy aligned with client objectives and platform standards.
• Guide creative direction based on client brand voice and performance data.
• Implement tracking codes (e.g., Facebook Pixel, Google Analytics, GTM) and define campaign goals for performance monitoring.

• Build monthly performance reports with insights and recommendations for improvement.
• Respond to client and partner inquiries via email and phone with professionalism and clarity.
• Translate campaign performance data into client-facing language and actionable insights.

• Execute AI-driven tasks with guidance from senior team members.
• Follow team-developed AI workflows for ad copy suggestions, keyword expansion, and report summaries.
• Practice safe and responsible use of AI in campaign operations and client communications.

What you bring to the table:

• 2+ years of experience running Facebook/Instagram and SEM campaigns (Google/Bing).
• 2+ years of experience in client-facing roles (email and phone support).
• Familiarity with campaign strategy, performance tracking, and goal-setting.
• Experience using tools like Google Analytics, GTM, and Facebook Pixel.
• Ability to analyze data and communicate actionable insights clearly.
• Strategic mindset with the ability to envision and execute campaign systems.
• Exposure to other paid platforms (e.g., Pinterest, Twitter, Snapchat) is a plus.
• Commerce or Marketing degree or certifications preferred.
• Willingness to adopt and learn AI tools to support campaign efficiency.

About Vendasta
We help businesses get more customers. And keep them. We’re on a mission to build the most trusted AI-powered platform for small businesses and the partners who support them. At Vendasta, you’ll be part of something ambitious: helping bring AI transformation to local businesses at scale. As a team member, you’ll enjoy:

• Competitive health benefits, flex time, and annual work-from-anywhere options
• Equity opportunities and a chance to directly shape our AI future
• A vibrant workplace culture that embraces experimentation, thought leadership, and continuous learning
• A place where building AI isn’t just a buzzword, it’s the core of everything we do
  

Perks:

Join the Vendasta team, where your well-being and growth come first. Step into a workplace that blends competitive health benefits with true flexibility, including flex time and an annual work-from-anywhere policy. Take ownership of your future with our Employee Options Program, and enjoy the little things, like daily snacks, a vibrant cafeteria, and catered Friday lunches at our offices. Invest in your growth through education reimbursement, in-house learning opportunities, and a suite of leadership development programs. We’re driven by our values; Drive, Innovation, Respect, and Agility, and it shows in everything we do. Give back through community initiatives and volunteer opportunities, and build more than just a career, build a life you love. At Vendasta, you’ll find the support, the challenge, and the culture to thrive. Discover your potential. Make an impact. Grow with us.

Discover your potential. Build something that matters.

Help us lead the AI revolution from right here in Chennai.