Digital Marketing Lead

The Digital Marketing Lead will be responsible for driving end-to-end digital marketing strategy and execution to generate qualified B2B leads, strengthen brand visibility, and support overall revenue growth. This role will own SEO, GEO-targeted campaigns, performance marketing, marketing automation, and content strategy across traditional and AI-powered search and digital channels.

You will partner closely with business, sales, and product teams to plan, launch, and optimize campaigns that align with growth objectives and deliver measurable impact.

• Lead overall digital marketing strategy across SEO, GEO-targeted initiatives, paid media, and inbound channels.
  
• Build and own a digital marketing roadmap aligned with business and sales objectives.
  
• Define KPIs, performance benchmarks, and governance for all digital initiatives.
  
• Manage internal and external stakeholders (agencies, vendors, partners) as needed.
  

• Own on-page, off-page, and technical SEO to improve organic visibility and rankings.
  
• Develop strategies to optimize presence on AI-powered search platforms and assistants.
  
• Plan and execute content strategies (blogs, landing pages, case studies, whitepapers, email content, etc.) aligned to target personas and buyer journey stages.
  
• Collaborate with content writers, designers, and subject matter experts to produce high-quality, SEO-friendly assets.
  
• Conduct regular keyword research, content gap analysis, and competitor benchmarking.
  

• Drive qualified B2B leads through Google Ads, LinkedIn Ads, display, remarketing, and other relevant digital channels.
  
• Plan, launch, and optimize paid campaigns to achieve lead, MQL, SQL, and pipeline targets.
  
• Manage end-to-end campaign lifecycle: audience targeting, ad copy, creatives, landing pages, A/B testing, and conversion optimization.
  
• Coordinate email marketing, marketing automation workflows, and nurture journeys to improve engagement and conversion.
  

• Track and analyze website traffic, lead funnel metrics, campaign performance, and overall digital marketing effectiveness using tools like Google Analytics, CRM, and marketing automation platforms.
  
• Build dashboards and periodic reports for leadership, highlighting performance, insights, and recommendations.
  
• Continuously optimize campaigns to improve ROI, cost per lead (CPL), and conversion rates across channels.
  
• Implement and manage tracking mechanisms (UTMs, pixels, tags) to ensure accurate attribution and measurement.
  

• Work closely with business and sales teams to align campaigns with target segments, offerings, and revenue goals.
  
• Partner with product, presales, and delivery teams to craft compelling value propositions and messaging.
  
• Ensure timely feedback loops between sales and marketing for lead quality and campaign effectiveness.
  

• Stay updated on evolving SEO techniques, AI search developments, martech tools, and emerging digital marketing trends.
  
• Experiment with new channels, formats, and technologies (e.g., conversational AI, marketing automation, intent data) to enhance reach and engagement.
  
• Drive best practices, process improvements, and documentation for scalable digital marketing operations.
  

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or equivalent is a plus.
  
• 5+ years of experience in digital marketing, with strong exposure to B2B and IT/technology services (preferred).
  
• Proven track record of:
  • Leading SEO and performance marketing programs.
    
  • Driving qualified B2B leads and measurable pipeline contribution.
    
  • Managing multi-channel digital campaigns (Google, LinkedIn, email, etc.).
    
• Hands-on experience with:
  • SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Moz).
    
  • Analytics tools (e.g., Google Analytics, GA4, Looker Studio).
    
  • Advertising platforms (Google Ads, LinkedIn Campaign Manager).
    
  • Marketing automation / email tools (e.g., HubSpot, Marketo, Mailchimp, or similar).
    

• Strong understanding of SEO, SEM, paid social, content marketing, and marketing automation.
  
• Deep familiarity with B2B buyer journeys, account-based, and lead-nurture strategies.
  
• Data-driven mindset with the ability to translate insights into action.
  
• Excellent communication, storytelling, and stakeholder management skills.
  
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
  
• Strategic thinker with a hands-on, execution-oriented approach.