At Prolifics, we are currently implementing multiple solutions in Software
Development, and we are looking to hire a talented Digital Marketing Specialist for our development center
in India. This position would be based out of Hyderabad and is a permanent
position.
If you are looking for a high growth company with rock-solid stability,
if you thrive in the energetic atmosphere of high-profile projects, we want to
talk to you today! Let’s connect and explore the possibilities of having you
onboard the Prolifics team!
· Job Title: Digital Marketing Specialist
· Primary
skills: Digital Marketing & Campaign Management
· Secondary skills: Marketing Content & Website Management
· Location: Hyderabad
(Mindspace#12B)
· Educational
Qualification: B.Tech/BE/M.Tech/MCA/M.Sc
· Experience: Minimum 4 years in a similar digital marketing
role
Job Description:
Location: Bengaluru, India
Work Mode: 100% Work from Office – 5 days a week (No WFH or Hybrid
option)
About the Role
Castaliaz
is looking for a proactive, results-driven Digital Marketing Specialist to independently drive marketing initiatives, strengthen brand visibility,
generate qualified leads, and support SAP-focused business growth.
We
are looking for someone who is not just a campaign executor but takes
complete ownership of marketing activities; from planning and content creation to
execution, coordination, lead generation, and performance tracking.
The
candidate will work from the Castaliaz Bengaluru office and report directly to
the Prolifics Head of Marketing on a day-to-day basis, working closely with SAP
practice leaders, sales teams, and other stakeholders.
Key Responsibilities
1. Digital Marketing & Campaign Management
- Plan, execute, manage, and optimize digital marketing campaigns
across Google Ads, LinkedIn, email, and other relevant channels.
- Develop targeted campaigns promoting SAP solutions, services,
events, and other Castaliaz offerings.
- Manage audience targeting, budgets, campaign performance,
conversions, and reporting.
- Continuously identify opportunities to improve engagement, lead
quality, and return on marketing investment.
2. Marketing Content & Website Management
- Create compelling marketing content, including email campaigns,
LinkedIn posts, website copy, event invitations, promotional materials,
and campaign messaging.
- Maintain and regularly update the Castaliaz website with relevant,
accurate, and engaging content.
- Coordinate with internal subject matter experts to develop
SAP-related content, blogs, case studies, and solution-focused messaging.
- Support basic SEO, GEO initiatives and website content optimization.
3. SAP Events & Participation Generation
- Research and identify relevant SAP conferences, industry events,
webinars, roundtables, and networking opportunities.
- Coordinate event planning, promotion, registrations, invitations,
and follow-ups.
- Take ownership of generating registrations through online campaigns and
relevant prospect participation for Castaliaz-hosted and
sponsored SAP events.
- Work with sales and SAP practice teams to identify target accounts
and drive attendance from the right audience.
- Track event leads, participation, engagement, and post-event
conversion opportunities.
4. Lead Generation & Management
- Generate and manage marketing leads through paid campaigns, email
marketing, website activities, and events.
- Maintain accurate lead records, campaign tagging, and lead status in
CRM systems.
- Coordinate closely with sales teams to ensure timely lead
assignment, follow-ups, and nurturing.
- Track lead quality, campaign conversions, and lead-to-opportunity
progression.
- Support account-based marketing and targeted prospect outreach
initiatives.
5. Coordination, Reporting & Ownership
- Coordinate effectively with Castaliaz leadership, SAP practice
teams, sales, Prolifics Marketing Team, and external agencies or vendors.
- Manage multiple campaigns and activities simultaneously while
meeting agreed timelines.
- Provide regular updates on campaign execution, lead generation,
upcoming activities, and marketing performance.
- Demonstrate strong accountability, initiative, attention to detail,
and the ability to work independently.
- Identify gaps, recommend improvements, and proactively drive
activities to completion without requiring constant supervision.
Required Qualifications & Skills
- Minimum 4 years of relevant experience in digital marketing
or a similar hands-on marketing role.
- Practical experience in managing Google Ads and LinkedIn
advertising campaigns.
- Experience planning and executing end-to-end marketing campaigns.
- Strong marketing content creation and communication skills.
- Experience with lead generation, lead management, CRM systems, and
campaign performance tracking.
- Exposure to website content management and digital event promotion.
- Strong coordination, stakeholder management, and organizational
skills.
- Ability to independently prioritize activities, meet deadlines, and
take full responsibility for outcomes.
- Willingness to work 5 days a week from the Bengaluru office,
without any remote or hybrid arrangement.
Preferred Qualifications
- Previous digital marketing experience in a technology company, IT
services organization, or enterprise software business.
- Exposure to the SAP ecosystem, including SAP services,
solutions, and enterprise technology marketing preferred.
- Educational background in Marketing, Business Administration,
Communications, or a related discipline.
- Familiarity with marketing automation and CRM platforms such as
HubSpot, Salesforce, or Zoho.
- Working knowledge of SEO, Google Analytics, website CMS platforms,
and LinkedIn Campaign Manager.
- Experience organizing or promoting B2B technology events and
generating qualified attendance.
What We Are Looking For
We
are particularly interested in a candidate who:
- Takes extreme ownership and follows tasks through to
measurable outcomes.
- Is equally comfortable creating content and executing campaigns.
- Is hands-on, resourceful, self-motivated, and highly dependable.
- Can work with multiple stakeholders without losing focus on
deadlines.
- Understands that marketing success is measured not just by activity,
but by qualified leads, event participation, pipeline contribution, and
business outcomes.
This is a hands-on individual contributor role, not merely
a marketing coordination or managerial position. The ideal candidate
should be comfortable executing activities independently while contributing
ideas and improvements to the overall marketing strategy.
About us:
Prolifics Corporation Limited is a Global Technology
Solutions Provider with presence across North America
(USA and Canada), Europe (UK and Germany), Middle East & Asia. In India, we
have offshore development centres: 2 in Hyderabad & 1 in Pune.
For more than 40 years, Prolifics has transformed
enterprises of all sizes including over 100 Fortune 1000 companies by solving
their complex IT challenges. Our clients include Fortune 50 and Fortune 100
companies across a broad range of industries
including Financial Services, Insurance, Government, Healthcare,
Telecommunications, Manufacturing and Retail. We rank consistently in Dream
Companies to Work for and Dream Employer of the Year ranking from
World HRD Congress, ranked 7 in 2019.
We encourage you to visit us on www.prolifics.com or follow us on Twitter, LinkedIn, Facebook,
YouTube and other social media to know more about us.
