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Gartner

Digital Marketing Specialist

Posted 18 Hours Ago
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Cyber Park, Devagiri, Kozhikode, Kerala
Entry level
Cyber Park, Devagiri, Kozhikode, Kerala
Entry level
The Digital Marketing Specialist will manage email communications to clients and prospects, including email creation, deployment, and analysis. Responsibilities include maintaining communication calendars, conducting KPI analysis, A/B testing, and collaborating with stakeholders on effective outreach strategies.
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About the role: 

This position will support the Gartner’s Global Email Operations team. Individual in this role will work on organizing and managing email communications to clients and/or prospects. Specific duties include but are not limited to: list management, email development and deployment using Eloqua 10, metric pulls and analysis, and testing of new approaches to email communication. This position will have the opportunity to develop business skills and acquire a broad understanding of Gartner with growth opportunities in digital marketing.

What you will do:

Production

  • Manage outbound communications to drive web traffic, boost engagement and drive registrations via email. This would primarily include email asset creation and campaign set up, in addition occasional setting up segments using the right filter conditions in Eloqua.

  • Help maintain the communications calendar to ensure right balance of outreach and timely completion of material.

  • Contribute to various production tracking reports

  • Collaborates with the various stakeholders to ensure appropriate audiences are reached effectively at the optimal times with the ideal message

  • Conduct QA/QC as needed.

  • Help identify opportunities for business process improvement, new technologies.

  • Be time flexible when needed to accommodate critical demand.

Analysis

  • Assist with email KPI analysis to determine email effectiveness.

  • Identify and conduct A/B tests to build email best practices.

  • Create dashboards and presentations on email and web product performance. Identify opportunities for improvement based on this performance.

  • Run deeper email analysis and layout rendering tests on Email on Acid.

  • Know how to generate click maps and read trends while data mining activities.

  • Build a KPI benchmark for campaigns across various business functions.

  • Recommending changes to optimize programs based on analytical findings, business/industry best practices and current business needs.

What you will need:

  • Bachelor’s degree in arts or sciences

  • Good Excel skills and ability to work with Formulas and formatting in Excel

  • Experience in working with global stakeholders

  • Experience using Eloqua or similar Marketing Automation tool

  • Experience with HTML is “good to have”

  • Excellent oral and written communication skills

  • Strong attention to detail

  • Exceptional client service ethic

  • Strong work ethic and willingness to take ownership for wide-ranging responsibilities

  • Superior problem-solving ability and ability to think “outside the box.”

  • Ability to form and test hypotheses with available data and industry/corporate best practices

  • Tolerance for ambiguity and self-drive to operate in an entrepreneurial setting

  • Proven ability of managing tasks from beginning to end with strict adherence to deadlines

What you will get:

  • Competitive salary, generous paid time off policy and more!

  • India: Group Medical Insurance, Parental Leave, Employee Assistance Program (EAP)

  • Collaborative, team-oriented culture that embraces diversity

  • Professional development and unlimited growth opportunities

#LI-MP4 #GSSO

Who are we? 

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work? 

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer? 

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers. 

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.


The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to [email protected].

Job Requisition ID:95996

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Gartner Applicant Privacy Link: https://jobs.gartner.com/applicant-privacy-policy


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Top Skills

Eloqua
Excel
HTML

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