Who We Are
At Corebridge Financial, we believe action is everything. That’s why every day we partner with financial professionals and institutions to make it possible for more people to take action in their financial lives, for today and tomorrow.
We align to a set of Values that are the core pillars that define our culture and help bring our brand purpose to life:
• We are stronger as one: We collaborate across the enterprise, scale what works and act decisively for our customers and partners
• We deliver on commitments: We are accountable, empower each other and go above and beyond for our stakeholders
• We learn, improve and innovate: We get better each day by challenging the status quo and equipping ourselves for the future
• We are inclusive: We embrace different perspectives, enabling our colleagues to make an impact and bring their whole selves to work
Your contribution at Corebridge Direct
Corebridge Direct is seeking a Digital Media Buyer to nurture and grow existing and new media campaigns. This role is accountable for delivering new lead acquisition and written premium through various media channels including email marketing for lead generation, cost-per-click click platforms, call transfer campaigns and paid search. The Digital Media Buyer is responsible for all aspects of their assigned campaigns which include vendor relations, planning, copy development, buying, analytics and optimizations.
As a team player in a full-service in-house marketing department, the Digital Media Buyer will collaborate with the members of the media team towards achieving the overall weekly, monthly, and annual goals of the company. The Digital Media Buyer will also collaborate on creative concepts, steward development, and assist with the in-house management of materials. The ideal candidate is inquisitive, innovative, creative, competitive, and enthusiastic about achieving response and ROI.
Responsibilities
- Execute digital marketing campaigns that drive quality leads to achieve back-end end performance metrics.
- Responsible for the expansion of annual written premium and profitability generated from assigned media channels and campaigns.
- Manage campaign budgets to align with overall media strategy and performance metrics.
- Maintain and develop working relationships with our vendor teams.
- Investigate and test new vendors and campaigns to expand lead volume delivered from these channels.
- Negotiate rates on cost-per-click, cost-per-call and cost-per-lead that generate optimum performance.
- Continuous analyzation of campaign performance metrics and utilization of quick and keen judgement to make short-and long-term optimizations to achieve lead targets and KPI metrics.
- Collaborate with the in-house procurement and legal teams on the vendor onboarding to include stewarding the contract agreement and signing process.
- Collaborate and develop creative concepts with internal and creative agency teams, guide design, and write copy for ads that stimulate response while adhering to brand guidelines and product compliance.
- Provide routine reporting and communications to the Director of Media and Marketing on campaign performance metrics, insights on optimizations, campaign challenges, highlights and pacing trends.
- Rigid and continuous monitoring of website domains, email creative and opt-out suppression lists to ensure vendors remain compliant of corporate brand and Can-Spam guidelines.
- Remain abreast of industry trends, competitive intelligence and new opportunities and provide recommendations for testing and growth.
- Collaborate and share with the media team insights on campaign successes, shortcomings and tests that can be transferred across media categories to help strengthen our media platform, audience targeting and creative messaging.
- Responsible for reconciling vendor invoicing and uploading for payment processing.
- Works with media team, vendors, and campaign platforms to apply weekly expenses to the plan for uploads and processing.
- Support and flexibility to shifts in corporate direction, strategies, and media channels.
What we are looking for:
- 2+ years in Direct Response Marketing for new lead generation
- Experience working in ad buying platforms
- Digital Marketing experience in email marketing and SEM is a plus.
- Experience with CPC and CPL buying models
- Working knowledge of Can-Spam regulations for email
- Ability to react quickly if email blocklists occur and assist with resolution
- Understanding of HTML
- Experience with the creative development of email and text ads.
- Strong relationship building and negotiation skills
- Solid math skills
- Strong organizational skills and keen attention to detail and accuracy
- Clear verbal and written communications skills and capability to professionally communicate across corporate departments and vendors
- Strong analytical and problem-solving skills
- Flexible and receptive to corporate strategy and marketplace shifts in a fast-paced environment
- Excellent computer skills including Microsoft Office, with emphasis on excel
- Self-motivator with the ability to manage task and adhere to deadlines
- Bachelor’s degree in Marketing, Communications, Advertising, Media Studies, or related field (preferred but not required)
What our employees like most about working for Corebridge Financial
- We care about your professional development. Our career progression and tuition reimbursement program will provide you with the opportunity to develop your skills, strengthen your productivity and be eligible to progressively advance to positions with an increased responsibility and increased compensation.
- Our “Giving Back” policy is at the core of our daily operations and guides our future progress. Don’t believe us? We put our money where our mouth is! Corebridge Financial, will give you up to 16 hours a year paid time off to volunteer in the community.
- Our people are our most important asset therefore we provide a generous benefits plan and competitive pay. Benefit package includes:
- Paid Time Off: Corebridge Financial recognizes the importance of work life balance). We offer 24 PTO days to start. YES, 24! 17 paid holidays per calendar year.
- A 401(k) Retirement Plan which will be HARD TO BEAT. Our 401K - $1 for $1 match up to 6% with immediate vesting, plus Corebridge Financial automatically contributes an additional 3% into your 401K regardless of if you enroll or not.
For positions based in CA, the base salary range for this position is $60K-$68K. For positions based in CO, DC, IL, MN, NY, NJ, WA, HI, MD, the base salary range for this position is $60K-$68K . However, the final base salary offered to a candidate may be higher or lower than the range depending on a number of factors, including the candidate’s specific work location. In addition, the position is eligible for a bonus in accordance with the terms of the applicable incentive plan. Also, we’re proud to offer a range of competitive benefits.
Remote role in US locations
#LI#ST1 #LI-Remote
This role is deemed a “covered associate” under SEC Rule 206(4)-5, 17 CFR § 275.206(4)-5, Political contributions by certain investment advisers, and other federal and state pay-to-play rules. Candidates for the role must not have made any political contributions that, under 17 CFR § 275.206(4)-5 or other federal or state pay-to-play regulations, would disqualify the candidate or Corebridge Financial from conducting Corebridge Financial’s business, or that would otherwise create a conflict of interest for Corebridge Financial. Applicants who are selected to move forward with the application process will be required to disclose all U.S. political contributions they and their household family members have made over the past two years.
Applications will be accepted for this position until a satisfactory candidate pool has been identified.
Why Corebridge?
At Corebridge Financial, we prioritize the health, well-being, and work-life balance of our employees. Our comprehensive benefits and wellness program is designed to support employees both personally and professionally, ensuring that they have the resources and flexibility needed to thrive.
Benefit Offerings Include:
• Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being
• Retirement Savings: We offer retirement benefits options, which vary by location. In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.
• Employee Assistance Program: Confidential counseling services and resources are available to all employees
• Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000
• Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work
• Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.
Eligibility for and participation in employer-sponsored benefit plans and Company programs will be subject to applicable law, governing Plan document(s) and Company policy.
We are an Equal Opportunity Employer
Corebridge Financial, is committed to being an equal opportunity employer and we comply with all applicable federal, state, and local fair employment laws. All applicants will be considered for employment based on job-related qualifications and without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, disability, neurodivergence, age, veteran status, or any other protected characteristic. The Company is also committed to compliance with all fair employment practices regarding citizenship and immigration status. At Corebridge Financial, we believe that diversity and inclusion are critical to building a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our colleagues are respected as individuals and valued for their unique perspectives.
Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees, including any accommodations needed on the basis of physical or mental disabilities or sincerely held religious beliefs. If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to [email protected]. Reasonable accommodations will be determined on a case-by-case basis, in accordance with applicable federal, state, and local law.
We will consider for employment qualified applicants with criminal histories, consistent with applicable law.
To learn more please visit: www.corebridgefinancial.com
Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees with physical or mental disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to [email protected]. Reasonable accommodations will be determined on a case-by-case basis.
We consider qualified applicants with criminal histories, consistent with applicable law.
Applications will be accepted for this position until a satisfactory candidate pool has been identified
Functional Area:
CM - Communications
Estimated Travel Percentage (%): Up to 25%
Relocation Provided: No
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