Director, Brand Marketing

PrizePicks is one of the fastest-growing brands in sports, and live moments are where brand and business performance meet.

We’re hiring a Director, Brand Marketing to own the end-to-end go-to-market engine for how PrizePicks shows up across live sports, marquee events, and real-time cultural moments. You’ll translate our brand strategy into integrated plans that drive measurable outcomes - from awareness and consideration to participation, retention, and revenue impact.

This is a senior leadership role at the intersection of brand, growth, and execution. You’ll set the operating rhythm for sports-moment marketing, lead cross-functional teams through fast, high-visibility launches, and build the playbooks and process discipline that help PrizePicks win the moments that matter most.

The ideal candidate is a rare mix of storyteller + operator: someone who can craft a clear point of view, move teams with confidence, and hold work accountable to results. They will need to understand how to build brand attention and equity, while also understanding how that equity fuels participation, retention, and long-term growth.

• Architect and run PrizePicks’ live sports go-to-market approach across seasons, tentpoles, and high-impact moments—balancing planned initiatives with real-time opportunities.
• Define moment-by-moment positioning, objectives, channel approach, and readiness plans that drive both brand impact and gameplay participation.
• Lead integrated execution across Creative, Media, Social, Product Marketing, Partnerships, Analytics, CRM, Events, and Reinvestment to deliver cohesive, high-performing plans.
• Build offerings and narratives that create newness and urgency, increasing demand and preference for PrizePicks. Ensuring brand efforts are tightly connected to business priorities, including growth, engagement, and revenue goals.

• Translate brand platforms, our product offering/features into initiatives with clear goals, measurement plans, and learning agendas.
• Partner with Consumer Insights & Analytics to track performance across brand metrics (awareness, consideration, sentiment) and business outcomes (participation, retention/reactivation, revenue contribution).
• Use insights to optimize investment, channel mix, and creative approach—especially around tentpole and live moments where speed and accuracy matter.
• Balance long-term brand building with near-term performance, ensuring we win today and compound tomorrow.

• Establish scalable frameworks—playbooks, templates, guardrails, and decisioning—so teams can move quickly without sacrificing brand integrity.
• Set clear governance for real-time marketing & brand presence: risk tolerance, escalation paths, approvals, and post-moment retrospectives.
• Lead readiness planning for marquee moments, ensuring we’re aligned before, decisive during, and smarter after.

• Ensure PrizePicks’ brand presence and how we show up is distinct, consistent, clear and “sports” culturally credible across all channels.
• Adapt narratives by sport, moment, channel and audience—without losing clarity, voice, or strategic intent.
• Partner closely with Brand Strategy & Campaigns to bring narrative frameworks to life in-market.

• Act as a senior leader who can align stakeholders, resolve tradeoffs, and maintain momentum in a fast-moving environment. You are the voice of how we go-to-market.
• Build strong cross-functional relationships that unlock speed, quality, and shared accountability.
• Lead and develop brand marketers with high standards, clear expectations, and measurable impact.

• 10+ years of experience in Brand Marketing or Integrated Marketing. 
• Must have experience working in sports, entertainment, or other live, culture-driven environments.
• Proven track record of delivering brand initiatives that drive measurable business results.
• Experience leading complex, cross-functional go-to-market efforts at scale.
• Strong strategic thinking paired with nimble operational excellence.
• Data- and insight-driven mindset, with experience partnering closely with analytics and insights teams. 
• Creative and deep understanding and experience working on channels across the funnel
• Exceptional communicator and collaborator, able to influence across disciplines and seniority levels.
• Genuine passion for sports and understanding of how fans engage during live moments.

• At PrizePicks, brand is a growth engine. You’ll have the opportunity to shape how millions of fans engage with sports—while building a brand that drives real business outcomes in a fast-growing, competitive category.

• While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote 

The typical salary range for this position is $150,000 to $190,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. 

This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.

Date Posted: 2/18/2026