Lead strategic direction for Display Programmatic, ensure best practices and cross-channel integration, manage budgets and profitability, develop product offerings, and build media owner and senior client relationships to drive innovation and growth.
The purpose of this role is to set the strategic direction for the team, taking ownership of the overall Display discipline in the market and liaising with other channels to ensure an integrated response to marketing objectives.
Job Description:
Key responsibilities:
- Develops and authors overall team strategy and approach to Display
- Ensures best practice, consistency and innovation in all Programmatic activities; ensures knowledge-sharing across teams
- Liaises with other channel leaders to standardise work output and engages in cross-channel strategic planning
- Ensures the annual budget is met, working alongside the Senior Management Team
- Ensures profitability of team through effective resource planning
- Grows and develops product offering to keep it leading edge
- Develops key media owner and senior client relationships to enhance our offering
Location:
DGS India - Chennai - Anna Nagar Tyche TowersBrand:
ParagonTime Type:
Full timeContract Type:
PermanentSimilar Jobs
AdTech • Marketing Tech
Set strategic direction for Display/Programmatic team, ensure best practices and innovation, lead cross-channel planning, manage budget and profitability, grow product offering, and develop senior media and client relationships.
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