Lead media analytics for the Americas, developing strategy, executing analyses, mentoring talent, and collaborating with stakeholders to optimize marketing performance.
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
Position Overview
We're seeking a Director, Media Analytics - Americas to lead media measurement, performance analysis, and insight generation across the Americas region. This role is both strategic and hands-on: the Director will initially own analyses and reporting themselves while also shaping the longer-term vision for a regional team.
This role will join a growing Global Marketing Analytics Team, transforming data into clear actions that optimize marketing performance and guide media, social, and creative strategies. The ideal candidate will thrive in SharkNinja's fast-moving culture - balancing rigor with pragmatism, and using data not only to measure performance but to influence decisions and spark the next opportunity.
Key Responsibilities
Attributes & Skills
Work Environment
This is a primarily on-site role based in Needham, MA (HQ), with flexibility to work from home 1-2 days per week.
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
Position Overview
We're seeking a Director, Media Analytics - Americas to lead media measurement, performance analysis, and insight generation across the Americas region. This role is both strategic and hands-on: the Director will initially own analyses and reporting themselves while also shaping the longer-term vision for a regional team.
This role will join a growing Global Marketing Analytics Team, transforming data into clear actions that optimize marketing performance and guide media, social, and creative strategies. The ideal candidate will thrive in SharkNinja's fast-moving culture - balancing rigor with pragmatism, and using data not only to measure performance but to influence decisions and spark the next opportunity.
Key Responsibilities
- Regional Leadership: Serve as the media analytics lead for the Americas, developing strategy while also executing hands-on analytics work.
- Team Development: Shape the future Americas media analytics team by identifying needs, mentoring talent, and influencing future headcount plans.
- Cross-Channel Analytics: Lead measurement across all media types (digital, social, retail, traditional), integrating data into a holistic performance view.
- Signal Detection: Proactively identify signals, anomalies, or emerging patterns in media and market data to flag risks or opportunities before they escalate.
- Macro Analysis: Assess how media investment contributes not just to channel-level optimization but to overall business efficiency and growth.
- Stakeholder Partnership: Collaborate with Marketing, Brand, and Finance leaders to provide actionable insights that shape investment decisions.
- Testing & Measurement Roadmaps: Drive the Americas test-and-learn agenda, including MMM, attribution, incrementality, and rapid experimentation.
- Insight Communication: Deliver compelling, concise narratives that influence executives and accelerate decision-making.
Attributes & Skills
- Bachelor's or Master's degree in Marketing, Analytics, Statistics, Economics, or a related field.
- 10+ years of experience in marketing/media analytics, with proven leadership responsibility.
- Deep expertise in media measurement across both digital and traditional channels.
- Strong experience leading analytics in a consumer-driven business, preferably CPG or retail.
- 2+ years' experience applying advanced data visualization, statistical modeling, and forecasting techniques.
- Ability to both do the work and set the vision for building a regional team.
- Excellent communication, influencing, and executive presence.
- Proven ability to thrive in fast-paced, dynamic environments where speed-to-insight is critical.
Work Environment
This is a primarily on-site role based in Needham, MA (HQ), with flexibility to work from home 1-2 days per week.
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
Top Skills
Advanced Data Visualization
Statistical Modeling
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