PrizePicks
Director of Product Marketing - AAA Campaigns
At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?
PrizePicks is scaling into the national spotlight—transforming from an ATL-rooted disruptor into a household name in sports entertainment. To fuel that growth, we’re looking for a Director of Product Marketing to lead upstream marketing planning, strategic marketing communications and 360 integrated go-to-market campaign efforts across key beats, defining how we own and show up across our primary sports, football and basketball.
In this role, you’ll own the strategic development and execution of high-profile campaigns that sit at the intersection of awareness, product, and performance. You’ll be the marketing quarterback for our biggest launches—turning game features, promotional mechanics, strategic insights and platform storytelling into breakthrough creative and measurable business results.
This is a career-defining opportunity for a bold, collaborative, and highly strategic marketing leader who knows how to win moments, move metrics, and rally cross-functional teams around game-changing work.
What you’ll do:- Lead Campaign Strategy: Own end-to-end development of PrizePicks’ tentpole campaign launches—establishing business, consumer and product insights to shape campaign architecture, GTM strategy, audience targeting, and channel mix for major sports moments (e.g., NFL Kickoff, NBA Launch).
- Bridge Brand & Product: Build integrated narratives that connect product innovation (gameplay, features, promos) with brand storytelling (positioning, voice, cultural strategy). Ensure we show up with clarity, swagger, and soul.
- Collaborate Cross-Functionally: Partner with Product, CI, Creative, Media, Lifecycle, Analytics, Product Marketing and external agency teams to align on goals, timelines, and execution plans. Lead cross-functional meetings, briefs, and rollout coordination. Guiding both upstream strategic development and downstream go-to-market overseeing every touch point.
- Inspire World-Class Creative: Write creative briefs, grounded insights and business goals, that galvanize internal and external teams to build high-impact campaigns across video, digital, social, activations, influencer, product, O&O channels and more.
- Drive Business Impact: Partner with stakeholders to define and track KPIs such as awareness lift, engagement, CAC:LTV, conversion rates, and promo performance. Use insights to optimize in real time and evolve future campaigns.
- Own Talent, Culture & Alignment: Work closely with the Strategic Partnerships teams to ensure talent activations, influencer marketing, and ambassador efforts align with product positioning and campaign storylines.
- Influence Roadmap & Readiness: Help shape product timelines and readiness to ensure AAA campaigns are grounded in meaningful product moments and unlock maximum value.
- 8–10+ years in product marketing, brand marketing, or go-to-market leadership—ideally in consumer tech, sports, gaming, or entertainment (either on the client or agency side)
- Proven experience leading integrated, large-scale campaigns across paid, owned, and earned channels
- Strong storyteller and strategic thinker—able to simplify the complex, connect product to culture, and turn insights into action
- Deep understanding of sports fans, fan behavior, and seasonal attention cycles
- Confident cross-functional leader who thrives in matrixed, fast-paced environments
- Must have experience working with internal and external creative, media, social and lifecycle teams
- Sharp creative instincts and experience working closely with in-house or agency creative teams
- Strong analytical mindset and experience working with performance data and campaign measurement frameworks
- This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. #LI-Hybrid
In addition to your great compensation package, full-time employees will be eligible for the following perks:
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
