Glassworks London is an independent women’s fashion retailer founded in 2010, with design-led boutiques, ecommerce and its own womenswear collections. We are strengthening the commercial performance, product structure and customer experience of our Shopify Plus website across the UK, USA and international markets.
THE ROLE
We are looking for a hands-on Ecommerce Trading & Site Operations Manager to improve how our Shopify Plus website trades, converts and supports customer journeys. This is not a passive website admin role. We need someone who can improve product data, collections, navigation, merchandising, onsite trading, reporting, CRO and ecommerce apps.
The role requires strong Shopify and commercial ecommerce judgement, but it is not an unsupervised developer or brand design role. Theme, Liquid, checkout, major navigation, app purchases and brand-impacting visual changes must be approved before implementation.
We are looking for someone who has helped grow an already trading ecommerce channel, not just maintain a website.
WORKING PATTERN / LOCATION
Full-time remote role. Applicants may be based outside the UK, including India, South Africa or Eastern Europe, but must provide reliable overlap with UK working hours.
KEY RESPONSIBILITIES
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Manage day-to-day Shopify Plus trading and site execution.
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Improve homepage, collection, product and promotional visibility.
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Improve product setup, tagging, categorisation, filtering and merchandising logic.
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Build better collection structures around customer buying moments such as occasionwear, weddings, gifting, workwear, holidays, new season and seasonal edits.
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Improve product discovery through navigation, filters, search, related products, colour/product grouping and onsite merchandising.
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Monitor ecommerce funnel performance, including sessions, conversion rate, product views, add-to-cart, checkout, revenue, AOV and returning customers.
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Use Shopify analytics, GA4, Google Search Console, heatmap/session tools and app reporting where available.
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Identify drop-off points, broken journeys, 404s, weak pages and practical CRO opportunities.
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Improve use of ecommerce apps such as recommendations, upsell, cross-sell, returns, loyalty, search/filtering and onsite customer experience tools.
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Support better onsite treatment for VIP, repeat, UK, USA and international customers.
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Improve product descriptions, collection copy, SEO hygiene and supporting pages where commercially relevant.
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Use AI intelligently to improve product enrichment, SEO, tagging, image organisation, reporting, merchandising logic and ecommerce QA.
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Work with product, Korea, brand and content teams to improve product data, imagery standards and ecommerce readiness.
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Maintain clear ecommerce trackers, issue logs, weekly reporting and recommended actions.
WHAT THIS ROLE DOES NOT OWN
This role does not independently own:
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overall brand creative direction;
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final visual approval;
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website theme redesign;
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Liquid/code changes;
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checkout changes;
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paid media strategy;
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email marketing strategy;
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product buying strategy;
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warehouse operations;
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legal decisions on returns policy;
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major app purchases or commercial-policy changes without approval.
WHAT WE’RE LOOKING FOR
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Strong hands-on Shopify Plus or Shopify experience.
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Experience improving ecommerce trading, merchandising, product discovery and customer journeys.
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Strong product data, taxonomy, collection and filtering instincts.
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Evidence of growing an established ecommerce channel, not just maintaining a website.
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Commercial judgement across revenue, conversion, AOV and customer experience.
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Confidence with Shopify analytics, GA4, Google Search Console and CRO tools.
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Understanding of ecommerce apps, including recommendations, returns, search/filtering, loyalty or upsell.
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Strong practical AI fluency, with evidence of using AI to improve ecommerce, product data, SEO, merchandising, content, reporting or operational workflows.
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Ability to design AI-assisted workflows with human QA, rather than relying on either manual work or unchecked AI output.
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Strong written communication, organisation and follow-through in a remote environment.
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Good visual judgement and respect for brand approval processes.
WHAT GOOD LOOKS LIKE
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Product data becomes cleaner and easier to merchandise.
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Collections become more commercially relevant and easier to shop.
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Filters, navigation and product discovery improve.
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Homepage, PLPs and PDPs reflect current trading priorities.
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Conversion issues become visible and are acted on.
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Recommendations, promotions and customer journeys are monitored and improved.
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Google Search Console issues, 404s and SEO hygiene are actively managed.
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Weekly reporting includes clear actions, not just numbers.
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AI reduces manual ecommerce work while improving accuracy, speed and quality.
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Ecommerce catches product truth, imagery and data issues before they damage conversion or customer trust.
