The Employer Brand Manager will develop and implement a brand strategy that showcases Ogier's culture and attracts talent. Responsibilities include creating content, optimizing the careers site, and collaborating with HR and marketing teams to convey the employee value proposition.
At Ogier our people are central to everything that we do. We are proud of our culture of excellence, inclusion and collaboration. We believe in investing in our people and providing a workplace where everyone can thrive.
We are looking for a proactive and culturally attuned Employer Brand Manager to ensure our brand resonates globally with legal, corporate and fiduciary, consulting and business services talent across diverse markets through locally relevant tailored campaigns.
As our Employer Brand specialist, you will help tell the story of what makes us different, and why that matters. You'll find creative ways to articulate and amplify our culture, values and employee value proposition (EVP) to attract, engage and retain the best talent.
Key Responsibilities
- Develop the business-wide Employer Brand strategy, aligned with Ogier's marketing and talent acquisition goals and wider business strategy
- Partner with HR on ways to convey the continuously refined EVP, ensuring external communications are authentic, reflect the experience of working at Ogier and integrated with internal communication
- Work with marcomms colleagues to create and curate compelling content (e.g. employee stories, videos, leadership interviews) that showcases our people, culture, values and career opportunities
- Manage and grow Ogier's employer brand presence on relevant third party employer brand channels such as LinkedIn, careers platforms (national and regional), and social media
- Work with digital marketing colleagues to optimise the careers site UX and content
- Collaborate with internal comms to align employee engagement initiatives with external employer brand messaging
- Work with our DEI team to spotlight inclusive hiring practices and employee resource groups
- Take an analytical approach to campaign data, report on the performance of campaigns and content using region-specific insights and tools, and use that data to make informed decisions about campaign development
Skills, Knowledge and Expertise
- 5+ years of experience in brand marketing, recruitment marketing, or related fields, operating at both strategic and hand-on levels in an international organisation
- Experience in content creation and storytelling, with a proven ability to develop and implement brand strategies across channels
- Excellent stakeholder management and cross-functional collaboration skills
- Data-driven mindset with experience using analytics to drive improvements
- Experience working in professional services desirable but not essential
- Understanding of DEI communications and inclusive brand messaging desirable
About
Ogier is committed to creating an inclusive and diverse workplace where everyone feels valued and respected. We’re committed to making our recruitment process inclusive and comfortable for everyone. We welcome applications from all backgrounds and communities, and we strive to ensure equitable opportunities for all candidates. If you need any reasonable adjustments at any stage in your recruitment journey with us, please let us know, we’ll be happy to work with you to ensure you have the best possible experience.Ogier provides legal advice on BVI, Cayman, Guernsey, Irish, Jersey and Luxembourg law. Our network of locations also includes Beijing, Dubai, Hong Kong, London, Shanghai, Singapore and Tokyo. Legal services for the corporate and financial sectors form the core of our business, principally in the areas of banking and finance, corporate, investment funds, dispute resolution, private equity and private wealth. We also have strong practices in the areas of employee benefits and incentives, employment law, regulatory, restructuring and insolvency and property. Ogier's corporate administration business, Ogier Global, incorporates and administers a wide variety of vehicles including public and private companies, partnerships and trusts. Ogier is based in 13 jurisdictions including Beijing, BVI, Cayman Islands, Dubai, Guernsey, Hong Kong, Ireland, Jersey, London, Luxembourg, Shanghai, Singapore and Tokyo.
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