Events Marketing Lead

Tiny Health is advancing lifelong health, from the first 1,000 days to the last, and addressing chronic disease through precision microbiome science. Founded in 2020 and built by microbiome scientists and physicians, our testing platform reveals whether your microbiome is trending toward resilience or imbalances using shotgun metagenomics, proprietary AI, and one of the world's largest longitudinal datasets. Trusted by families and health practitioners alike, our research-backed gut and vaginal tests are redefining the microbiome as a cornerstone of personalized health through every life stage. Learn more at tinyhealth.com and poweredbytiny.com.

As Events Marketing Lead, you’ll own event marketing across our HCP and B2B pillars as a strategic, lead and pipeline generating engine. You'll set the strategy that turns tradeshows, online webinars, pop ups, and partner events/dinners into a reliable pipeline for HCP and enterprise sales, and you'll be accountable for execution and results.

This is a role for a demand generation marketer who thinks well beyond the logistics of the event, and is focused on building the quantitative strategy behind event marketing. Success here revolves around strategic orchestration, data-driven optimization, and cross-functional alignment - blending technical expertise with creative campaign management to drive measurable business growth. This position reports directly to the Head of B2B Marketing and works closely with the CEO, Marketing, HCP Sales, and B2B Partnerships teams.

Own event-marketing strategy and revenue

• Own event marketing across the HCP and B2B partnerships pillars as a demand-generation channel, with direct accountability for the qualified pipeline and revenue it produces for HCP sales and enterprise

• Strategically allocate event marketing budget to the right opportunities across shows, sponsorships, in-house vs partner events, and be able to manage a whole portfolio of investments, ensuring the right ROI in each channel

• Evaluate sponsorship opportunities and make the call on how to invest resources, e.g. deciding whether a given sponsorship is worth a paid speaking slot or should be passed on

• Design tradeshows, dinners, exclusive events and webinar programs so attendance converts into qualified pipeline

• Manage the calendar of events for the year, creating and executing a strategy around it with specific goals and outcomes that drive revenue for the business

• Set and defend the KPIs and quarterly event calendar that tie event spend to activation and pipeline goals

• Host strategic internal road shows (e.g. “Tiny on Tour”) and stand up potential flagship events as the company scales

Secure speaking engagements and represent the brand

• Partner with leadership to identify strategic conferences and submit abstracts to secure speaking slots

• Coordinate speaking engagements across the company, matching the right internal speakers to the right stages

• Act as a key spokesperson for the company, representing the brand effectively to audiences at both in-person and virtual events

Stand up measurement and attribution

• Dig into the numbers and build repeatable, scalable event-ROI dashboards and attribution so event-sourced pipeline and revenue are provable, not assumed

• Establish and own the baseline and reporting that let leadership evaluate the return on every event dollar on a monthly basis

Run event execution and logistics

• Own booth design, setup, and on-site logistics at shows, ensuring the brand shows up consistently and professionally

• Manage vendors and contractors at shows and events, from selection through on-site execution

• Assign and coordinate staff attendees across shows and booths so each event is supported by the right internal people

• Work with internal teams to arrange and manage team travel and logistics for events

Collaborate across functions

• Partner closely with Leadership, HCP Sales, B2B Partnerships, and D2C Marketing to keep brand and scientific messaging consistent and to feed events into the wider funnel

• Develop and lead an Events Manager to full ownership of event planning, logistics and execution

• Oversee contractors and part-time hires responsible for event execution support

• Set the bar for how Tiny Health shows up at every event, and grow the function as the company scales

• 7+ years in B2B, demand-generation, or event marketing, including direct ownership of a pipeline, revenue number

• A track record designing event programs (tradeshows and webinars) that produced qualified pipeline and ROI, with the results to show for it

• Deep understanding of demand generation and conversion funnels, and proven experience showing revenue impact from events

• Knowledge of the health and wellness industry with proven judgement on engagement strategy - when to speak vs. exhibit, when to host private dinners and other side events, etc

• Previous experience coordinating live and online event logistics

• Previous experience driving virtual events for partners (e.g. webinars, summits, partner guest spots, etc.), including the strategy for how leads are captured and converted

• Previous experience in a fast-paced venture-funded startup environment

• Proficiency in CRM systems (e.g. Hubspot, Zoho) to manage registrations, score leads, track pipeline influence, and calculate ROI and CAC through campaign data analysis and A/B testing

• Exceptional project management and communication skills to coordinate vendors, agencies, internal stakeholders, articulate results to leadership and align with sales on lead quality

• Strategic campaign orchestration across events, content, paid and organic social, and email nurturing - including buyer person definition, full-funnel management, ABM and clean lead handoff to sales with defined SLAs

• Highly analytical - you can structure messy, ambiguous data and stand up attribution and ROI reporting you can defend when pushed

• Strategic thinker - you connect a near-term event decision to its 12-month-plus consequence and can name the tradeoff you're accepting

• A strong will to win - you treat losing as not an option and grind through hard stretches to deliver

• Self-directed, proactive, and comfortable with ambiguity

• Work experience in health/wellness companies

• Experience working remotely, with proficiency in Slack

• Previous experience with people management, specifically having developed and grown direct reports

• Self-directed, proactive, and comfortable with ambiguity

• A mission that actually pulls people in
  We make the microbiome measurable and actionable at every life stage, and real people write in to say it's life-changing.

• Remote-first, real overlap
  Our FTEs are based in North America and work core hours from 9am–6pm CST, shiftable by up to two hours either way — start at 7am or 11am, wrap at 4pm or 8pm.

• Written first, huddle second, meet last
  Default to a clear Slack post, huddle when a thread stalls, and meet only to make a real decision.

• Fast, but never sloppy
  Do the two-month thing in two weeks, then check the work—shipping errors is rework, not speed.

• Shape what we build, not just how we build it
  There's no playbook waiting for you, so write it—and bring the alternative, not just the objection.

• Day One mentality
  Fewer titles and layers; process is a guardrail where it counts, never the reason something didn't ship.

• No hidden agendas
  Numbers, misses, and feedback are shared openly and in real time, so you always know where you stand.

• High standards, genuinely fun people
  Take the work seriously and ourselves much less—high-performing and fun to be around is the hiring bar.

• Is this pace for you?
  Venture-scaled and on a steep trajectory, with intensity in spikes, fiercely protected flexibility, and faster growth than anywhere else.

1. Learn Fast, Get Better - Find the root cause, not just the fix, and get better every time

2. Be Relentlessly Resourceful - Dig for the answer, move fast, and know when to ask for help

3. Act Like an Owner, Be Hungry to Win - Act like it’s your company, and do whatever it takes to win

4. Act with Honesty and Empathy - Say what’s true, and say it with care

5. Delight People by Anticipating Their Needs - Solve the problem, then get two steps ahead of it