Similar Jobs at Skillsoft
At Skillsoft, we propel organizations and people to grow together through transformative learning experiences. We believe every team member has the potential to be AMAZING. Join us in our quest to transform learning and help individuals unleash their edge.
We are seeking a strategic and results-driven Field Marketing Manager to lead and execute regional marketing initiatives across North America. In this role, you will partner closely with sales, product marketing, and demand generation teams to develop and implement integrated marketing programs that drive pipeline growth, customer engagement, and brand awareness.
Responsibilities:- Regional Strategy & Planning: Develop and execute field marketing plans aligned with regional sales goals and global marketing strategy.
- Campaign Execution: Plan and manage multi-channel campaigns including events, webinars, ABM programs, and digital initiatives tailored to regional audiences.
- Sales Enablement: Collaborate with sales teams to provide tools, content, and programs that support lead generation and conversion.
- Event Management: Organize and execute regional events (virtual and in-person), including trade shows, customer roundtables, and partner events.
- Performance Tracking: Measure and report on the effectiveness of field marketing programs, using data to optimize future initiatives.
- Cross-Functional Collaboration: Work closely with product marketing, content, and digital teams to ensure consistent messaging and branding.
- 5+ years of experience in B2B marketing, with at least 2 years in a field or regional marketing role.
- Proven track record of planning and executing successful marketing campaigns that drive pipeline and revenue.
- Strong understanding of the North American market landscape and buyer personas.
- Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
- Excellent communication, project management, and organizational skills.
- Ability to travel up to 25% within North America.
- Experience in the SaaS or technology industry.
- Familiarity with account-based marketing (ABM) strategies.
- Data-driven mindset with a passion for testing and optimization.
Target base salary range for this job requisition is anticipated to be approximately $82,000 - $110,000 annually.
We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off.
The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.
Skillsoft delivers online learning, training, and talent solutions to help organizations unleash their edge. Leveraging immersive, engaging content, Skillsoft enables organizations to unlock the potential in their best assets – their people – and build teams with the skills they need for success. Empowering 36 million learners and counting, Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development with resources for Leadership Development, Business Skills, Technology & Development, Digital Transformation, and Compliance.
Skillsoft is partner to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, which offers measurable impact across the entire employee lifecycle. Learn more at www.skillsoft.com.
Thank you for taking the time to learn more about us.
If this opportunity intrigues you, we would love for you to apply!
NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.
Skillsoft is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
