GN -SONG - MT - Digital Marketing- SEO/CRM SME - Senior Manager

Job Title -  GN -SONG - MT - Digital Marketing- SEO/CRM SME - Senior Manager

Management Level : 06 - Senior Manager

Location: Bangalore/ Gurgaon/Mumbai

Must have skills: Technical & On-Page SEO Optimization, CRM Software Proficiency

Good to have skills: Data & Analytics, marketing automation

Job Summary:

This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.

Roles & Responsibilities:

SEO Strategy & Execution – Develop and implement comprehensive SEO strategies, including technical, on-page, and off-page optimization to drive organic growth.

CRM Management & Customer Retention – Oversee lead segmentation, automation workflows, and personalized marketing campaigns to enhance customer engagement and loyalty.

Data Analysis & Performance Tracking – Monitor SEO rankings, organic traffic, customer interactions, and CRM conversion metrics, leveraging tools like Google Analytics, Search Console, Salesforce, and HubSpot.

Content & Keyword Optimization – Ensure SEO-driven content strategies, keyword research, and metadata enhancements to improve search visibility and user engagement.

Marketing Automation & Campaign Execution – Lead email marketing, drip campaigns, and CRM integrations to optimize customer touchpoints and drive conversions.

Cross-Functional Collaboration – Work closely with content, development, sales, and marketing teams to align SEO and CRM strategies with business objectives.

Industry Trends & Compliance – Stay updated on Google algorithm changes, AI-driven SEO, GDPR/CCPA compliance, and CRM best practices to ensure continued growth and data security.

Professional & Technical Skills:

SEO & CRM Software Expertise – Proficiency in tools like Google Search Console, Ahrefs, SEMrush, Moz for SEO and Salesforce, HubSpot, Zoho CRM for customer relationship management.

Technical SEO & Website Optimization – Strong knowledge of site architecture, indexing, schema markup, Core Web Vitals, and mobile-first SEO.

Data Analytics & Performance Tracking – Ability to track and analyze SEO rankings, organic traffic, customer behavior, and conversion metrics using Google Analytics (GA4), Tableau, and CRM dashboards.

Marketing Automation & Lead Nurturing – Experience with email marketing, drip campaigns, customer segmentation, and AI-driven automation workflows.

Content Strategy & Keyword Optimization – Expertise in keyword research, content planning, metadata optimization, and search intent-based strategies.

Integration & API ManagementAdditional Information: - The ideal candidate is a data-driven, strategic thinker with expertise in SEO, CRM automation, and customer engagement, possessing strong analytical skills, cross-functional collaboration abilities, and a deep understanding of digital marketing trends, AI-driven optimization, and compliance regulations.

About Our Company | Accenture (do not remove the hyperlink)

Professional & Technical Skills:

- Relevant experience in the required domain. 

- Strong analytical, problem-solving, and communication skills. 

- Ability to work in a fast-paced, dynamic environment.

• SEO & CRM Software Expertise – Proficiency in tools like Google Search Console, Ahrefs, SEMrush, Moz for SEO and Salesforce, HubSpot, Zoho CRM for customer relationship management.
• Technical SEO & Website Optimization – Strong knowledge of site architecture, indexing, schema markup, Core Web Vitals, and mobile-first SEO.
• Data Analytics & Performance Tracking – Ability to track and analyze SEO rankings, organic traffic, customer behavior, and conversion metrics using Google Analytics (GA4), Tableau, and CRM dashboards.
• Marketing Automation & Lead Nurturing – Experience with email marketing, drip campaigns, customer segmentation, and AI-driven automation workflows.
• Content Strategy & Keyword Optimization – Expertise in keyword research, content planning, metadata optimization, and search intent-based strategies.
• Integration & API Management
  Additional Information:
  - The ideal candidate is a data-driven, strategic thinker with expertise in SEO, CRM automation, and customer engagement, possessing strong analytical skills, cross-functional collaboration abilities, and a deep understanding of digital marketing trends, AI-driven optimization, and compliance regulations.

Additional Information:

- Opportunity to work on innovative projects. 

- Career growth and leadership exposure.

About Our Company | Accenture

Experience:12 years of experience

• Educational Qualification: MBA Job Summary:
  We are seeking a Senior SEO & CRM Specialist to drive organic growth, customer engagement, and retention strategies. This role requires expertise in technical SEO, content optimization, link-building, and performance analytics to improve search rankings and website traffic. Additionally, the candidate will oversee CRM strategy, customer segmentation, marketing automation, and lead nurturing to enhance customer lifetime value and optimize sales pipelines. The ideal candidate will have hands-on experience with SEO tools (Google Search Console, Ahrefs, SEMrush) and CRM platforms (Salesforce, HubSpot, Zoho), ensuring a data-driven approach to user acquisition and retention. Strong analytical skills, cross-functional collaboration, and a deep understanding of SEO trends, algorithm updates, and CRM workflows are essential for success in this role.

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com 

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