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Graphic Designer - Digital Advertising & E-commerce Assets
Reports To: Head of Performance Marketing
About the Company:
David Peyser Sportswear, Inc. is a premier importer and distributor of men’s, women’s and children’s sportswear, outerwear, activewear and accessories that operates three primary business segments: Branded Apparel, Licensed Apparel and Custom-Decorated Apparel. Founded in 1948 by David Peyser and his two sons Paul and Irwin, the Company is now managed by the second generation of the Peyser family who have successfully grown the organization into a leading provider of branded, licensed and custom-decorated apparel products.
Summary:
We are seeking a talented and versatile Graphic Designer to create compelling visual assets for our digital advertising campaigns across Meta, Google, and Amazon, as well as engaging e-commerce content for our Amazon presence. This role requires a strong understanding of digital advertising best practices, video production basics, and Amazon's platform requirements. The ideal candidate will be a creative problem-solver with excellent visual design skills, attention to detail, and the ability to work independently and collaboratively.
Responsibilities:
Digital Advertising Design (Meta, Google, Amazon):
- Conceptualize and design visually engaging static and dynamic ad creatives for various placements across Meta (Facebook, Instagram), Google Ads (Display, YouTube), and Amazon Advertising (Sponsored Products, Brands, Display).
- Develop ad variations based on performance data and platform best practices (A/B testing concepts).
- Ensure all ad designs adhere to platform specifications, guidelines, and brand standards.
- Stay up-to-date on the latest advertising design trends and platform updates.
Video Production & Editing:
- Conceptualize and storyboard short-form video ads and promotional content suitable for social media and advertising platforms.
- Basic video editing skills, including trimming, assembling clips, adding text overlays, music, and basic motion graphics.
- Optimize video content for different platforms and ad formats.
Amazon E-commerce Assets:
- Design visually appealing and informative product listing images that adhere to Amazon's guidelines and drive conversions.
- Create engaging A+ Content (Enhanced Brand Content) layouts, including lifestyle imagery, infographics, and comparison charts.
- Develop brand store designs and assets that enhance the customer experience on Amazon.
- Ensure all Amazon assets are optimized for mobile viewing.
Post-Production & Retouching:
- Perform high-quality photo retouching and image manipulation for product photoshoots and marketing materials.
- Ensure consistency in image quality and branding across all visual assets.
- Prepare images for various digital and print applications.
- Collaborate effectively with marketing managers, content creators, and other team members to understand project goals and deliver high-quality designs on time.
- Manage multiple projects simultaneously and prioritize tasks to meet deadlines.
- Maintain organized digital asset libraries.
- Present design concepts and iterate based on feedback.
Qualifications:
- Bachelor's degree in Graphic Design, Visual Communication, or a related field.
- Proven experience of at least 3+ in graphic design, with a strong portfolio showcasing digital advertising and e-commerce design work.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro/After Effects or similar video editing software).
- Solid understanding of design principles, typography, color theory, and layout.
- Knowledge of digital advertising best practices and platform specifications for Meta, Google, and Amazon.
- Experience designing and optimizing assets for e-commerce platforms, particularly Amazon.
- Basic video editing skills and understanding of video formats for online advertising.
- Strong photo retouching skills and attention to detail.
- Excellent communication, collaboration, and time management skills.
- Ability to work independently, take initiative, and problem-solve creatively.
- Familiarity with project management tools is a plus.
Bonus Points:
- Experience with motion graphics and animation.
- Understanding of conversion rate optimization (CRO) principles in design.
- Experience with data-driven design and A/B testing.
- Knowledge of print design principles.
