Growth Automation & Paid Media Manager (ABM & Lead Generation)

Growth Automation & Paid Media Manager (ABM & Lead Generation)

Company: Meera.ai
Location: Remote
Employment Type: Full-Time
Role Type: Individual Contributor
Reports To: CEO
Compensation : 
India: 25,00,000-30,00,000 Inr 
Work Shift: EST

About Meera.ai

Meera.ai is an AI-powered conversational automation platform built for enterprise sales teams managing high-volume outbound and complex sales cycles. Our customers often manage 5,000+ leads per month, requiring coordinated engagement across SMS, voice, email, WhatsApp, and CRM-driven automation. We help companies scale meaningful customer conversations and accelerate revenue by combining AI-driven outreach with deep CRM integrations. We have already invested in a modern growth stack including tools for outbound, automation, and audience intelligence. Now we’re looking for a hands-on growth operator to turn that stack into a high-performance lead generation engine. This is a builder role focused on execution and measurable pipeline impact.

The Role

We are hiring a Growth Automation & Paid Media Manager to own and execute our account-based lead generation engine. This role sits at the intersection of growth marketing, automation, and outbound sales support.

You will:

• Build and automate target account workflows
• Launch and optimize paid media campaigns
• Synchronize outbound sales activity with paid marketing
• Experiment with messaging and audiences
• Drive qualified meetings and pipeline

Success in this role is measured by: Booked meetings, pipeline generated, and cost efficiency. This role is highly execution focused -not strategy slides.

What You’ll Own

ABM & Automation Infrastructure

Build the automated foundation for account-based marketing.

Responsibilities include:

• Pulling and structuring target account lists from Apollo
• Enriching and segmenting data using Clay
• Syncing audiences automatically into ad platforms including:

• Google Ads
• LinkedIn Ads
• Meta Ads
• Display networks

• Eliminating manual CSV workflows through automation
• Creating trigger-based workflows tied to CRM stages
• Ensuring outbound sales activity activates paid “air cover” campaigns

Goal: A fully automated ABM pipeline.

Paid Media Execution (Hands-On)

You will personally build and manage campaigns.

Responsibilities include:

• Creating campaigns across

• Google
• LinkedIn
• Meta
• YouTube
• Display platforms

• Writing high-converting B2B ad copy aligned with Meera’s positioning
• Testing messaging angles and creative variations
• Managing budgets and targeting
• Monitoring performance and optimizing campaigns

You will translate strategy into execution independently.

Outbound + Paid Synchronization

A core responsibility of this role is coordinating marketing with sales activity.

When sales targets an account:

• The account automatically receives paid advertising exposure
• Retargeting activates after engagement
• Messaging evolves based on sales lifecycle stage
• Campaigns turn on/off based on CRM signals

You will design and operate this coordinated system.

Performance & Optimization

This role is fully accountable for growth outcomes.

You will:

• Track cost per meeting
• Improve audience match rates
• Increase account penetration
• Run structured experimentation programs
• Optimize conversion from ad → meeting

Your focus is pipeline impact, not vanity metrics.

What This Role Is NOT

This is not:

• A brand marketing role
• A marketing strategist role
• A content marketing role
• A trade show or event management role
• A people management role
• A RevOps leadership role

This is a hands-on performance marketing and automation role.

Ideal Candidate Profile

You are:

• Extremely hands-on and execution-focused
• Comfortable building workflows and launching campaigns yourself
• Strong at writing high-converting B2B ad copy
• Technically comfortable with automation tools and CRM workflows
• Data-driven and performance-oriented
• Comfortable being accountable for pipeline generation

Required Experience

Typically candidates will have:

• 3–6 years in growth marketing, demand generation, or marketing operations
• Experience running paid campaigns for B2B SaaS companies
• Experience syncing CRM audiences into ad platforms
• Experience supporting outbound sales motions
• Strong B2B paid media copywriting ability

Bonus Experience

Nice to have but not required:

• ABM experience targeting mid-market or enterprise accounts
• Clay automation experience
• Startup experience in early-stage or scaling SaaS companies
• Experience supporting sales-led growth motions

Success Metrics (First 6 Months)

Success in this role will include:

• Fully automated ABM audience syncing system
• Coordinated outbound + paid growth motion
• Increased qualified meetings from target accounts
• Reduced cost per booked meeting
• Clear reporting on pipeline and revenue impact

Why Join Meera.ai

Joining Meera.ai means helping build a next-generation AI customer engagement platform from the ground up.

You’ll gain exposure to:

• Enterprise AI products
• Modern growth automation
• Sales-led SaaS scaling
• Early-stage startup building

You’ll work directly with leadership and help shape the growth engine of the company.

Work Environment

We are an early-stage startup, and that means:

• High ownership
• Fast decision-making
• Strong individual impact

We operate with:

Flexibility
You manage your schedule in the way that helps you do your best work.

Transparency
We communicate openly about expectations and priorities.

Access to leadership
Everyone has direct access to founders and leadership.

Our Values

At Meera.ai we value:

Curiosity
We are obsessively curious about possibilities and innovation.

Trust
We build relationships grounded in transparency and reliability.

Empathy
We design technology that respects human conversations and emotions.