FairMoney is a pioneering mobile banking institution specializing in extending credit to emerging markets. Established in 2017, the company currently operates primarily within Nigeria, and it has secured nearly €50 million in funding from renowned global investors, including Tiger Global, DST, and Flourish Ventures.
In alignment with its vision, FairMoney is actively constructing the foremost mobile banking platform and point-of-sale (POS) solution tailored for emerging markets. The journey began with the introduction of a digital microcredit application exclusively available on Android and iOS devices. Today, FairMoney has significantly expanded its range of services, encompassing a comprehensive suite of financial products, such as current accounts, savings accounts, debit cards, and state-of-the-art POS solutions designed to meet the needs of both merchants and agents. FairMoney thrives on its diverse workforce, bringing together talent from over 27 nationalities. This multicultural team drives the company’s mission of reshaping financial services for underserved communities.To gain deeper insights into FairMoney’s pivotal role in reshaping Africa’s financial landscape, we invite you to watch informative video.
Role Overview
Weʼre looking for a Growth Marketing Engineer — a hybrid of marketer, data engineer, and growth hacker — who will build, maintain, and scale the technical foundation of user acquisition and performance marketing. This person ensures end-to-end data accuracy from web → app → MMP, empowers smarter campaign decisions, and drives measurable growth through technical precision, automation, and experimentation. Youʼll partner closely with Marketing, Product, and Data teams to ensure every click, install, and conversion is tracked, attributed, and optimized.
Key Responsibilities
Attribution & Tracking Infrastructure
- Own end-to-end setup and maintenance of MMPs (AppsFlyer / Adjust / Firebase).
- Ensure accurate attribution across app, web, and offline channels Google Ads, Meta, TikTok, ASA, OEMs,
- Design and manage deep linking, deferred deep linking, and web-to-app flows.
- Implement server-to-server postbacks, SKAdNetwork, and privacy-compliant tracking.
Data Quality & Growth Analytics
- Standardize event taxonomies and support BigQuery pipelines.
- Build and maintain growth dashboards GA4, Looker, PowerBI, Tableau).
- Monitor for tracking breaks, discrepancies, and data drift.
- Conduct cohort analysis, LTV studies, and CAC diagnostic.
Growth Experimentation & Automation
- Support campaign testing and API-based automation.
- Run A/B tests across creatives, audiences, and channels.
- Automate budget pacing, performance alerts, and creative tracking.
- Align events with product and risk milestones.
Tooling & Integrations
- Own the MarTech stack MMPs, SDKs, CRM tools, tag managers).
- Manage Conversion API integrations
- QA tracking during app releases.
Key KPIs
- Attribution variance < 5%
- 99%+ event tracking reliability
- Experiment velocity
- Improved CPI / CVR metrics
- Real-time reporting availability
Requirements
- 3-5 years in growth marketing, analytics, or MarTech engineering.
- Hands-on experience with Adjust, AppsFlyer, Firebase, GA4, GTM, Segment, Meta SDK, TikTok Pixel.
- Strong understanding of attribution, SKAdNetwork, and event flows.
- SQL / BigQuery familiarity.
- Bonus: Python / JS automation skills.
- Strong cross-functional collaboration.
Benefits
- 25 days paid vacation, Sick & Public Holidays to B2B contractors.
- Remote (timezone must have significant overlap with CET).
- Training & Development budget.
- Paid company business trips.
Recruitment Process
- Screening call with Recruiter: 30 minutes.
- Technical Interview with Head of Growth
- Final interview with Chief Credit Officer and Chief Product Officer
