Growth Marketing Manager (User Acquisition & Lifecycle)
Spiceworks | Cloud Help Desk & Inventory Online
The Opportunity
Spiceworks has been an industry pillar for more than 15 years, cultivating a community of millions of IT professionals. Its flagship IT Helpdesk product, now Cloud Help Desk (CHD), has evolved from a completely free, ad-supported solution to a freemium, subscription-based model designed to provide users with an ad-free experience and additional premium features.
We are looking for a hands-on Growth Marketing Manager to own user acquisition and lifecycle execution across Cloud Help Desk and Inventory Online. This is a high-drive individual contributor role for someone who enjoys building, launching, testing, and optimizing growth programs directly. You will be responsible for increasing user acquisition, reactivating lapsed users, engaging active free users, and helping convert qualified users into premium subscribers.
You will work closely with Product Management, Community, and internal product experts. While product experts will support deep technical demonstrations and product knowledge, you will own the growth engine—from audience segmentation and campaign execution through engagement, conversion, and performance measurement.
Key Responsibilities:
- Database Reactivation & Win-Back Funnels: Build, write, launch, and optimize targeted reactivation email campaigns for historical and lapsed users. Develop messaging that communicates the value of the modernized, ad-free product experience, ease of setup, workflow efficiency, and minimal operational disruption.
- Product-Led Growth (PLG) & Lifecycle Marketing: Build and manage automated lifecycle campaigns triggered by user behavior and product-usage milestones. Own the user journey from free sign-up or trial through engagement, activation, and premium conversion.
- Campaign Development & Optimization: Create segmented, targeted, and multi-channel campaigns using lifecycle marketing platforms such as HubSpot, Intercom, Marketo, or similar tools. Test messaging, audiences, timing, and conversion paths to improve acquisition and subscription outcomes.
- Field Marketing, Local Meetups & Roadshows: Plan, coordinate, and host localized user meetups, workshops, and roadshows designed to re-engage free and lapsed users. Work with existing Spiceworks community chapters to build local participation and create meaningful user interactions.
- Event-Led Acquisition: Partner with internal product experts to deliver engaging user sessions, ensuring technical product demonstrations are complemented by clear value messaging and a defined digital conversion journey.
- Community & Cross-Functional Collaboration: Partner with the Community Manager to understand forum sentiment, identify opportunities within the community, and turn relevant discussions and engagement into acquisition opportunities.
- Performance & Insights: Track acquisition velocity, engagement, reactivation, free-to-paid conversion, and campaign performance. Use data and event feedback to identify opportunities, improve campaigns, and provide actionable insights to Product Management.
- End-to-End Ownership: Take personal ownership of growth initiatives from audience selection and campaign creation through launch, measurement, optimization, and reporting.
Job Qualifications
Required Knowledge, Skills and Attributes:
- 2–5 years of hands-on experience in B2B SaaS growth marketing, user acquisition, lifecycle marketing, product-led growth, or a closely related discipline.
- Demonstrated experience building and executing automated lifecycle campaigns using tools such as HubSpot, Intercom, Marketo, or similar marketing automation platforms.
- Hands-on experience with user segmentation, behavioral targeting, email journeys, conversion funnels, and campaign optimization.
- Experience organizing and executing community events, user meetups, workshops, roadshows, or other field marketing initiatives.
- Strong growth-oriented copywriting skills, with the ability to translate product capabilities and updates into clear, compelling user benefits.
- Strong analytical mindset with comfort working with user data, acquisition metrics, conversion rates, campaign performance, and growth targets.
- Ability to work independently, move quickly, experiment, learn from results, and take ownership of execution.
- Strong communication and cross-functional collaboration skills, particularly when partnering with Product, Community, and technical subject-matter experts.
Required Education and/or Experience:
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in a SaaS, technology, IT, developer, workflow, or digital product environment is preferred.
- Experience working with a freemium or product-led growth model is strongly preferred.
About Spiceworks:
Spiceworks is a technology-focused community and software business serving IT professionals. Its community brings together IT professionals and technology decision-makers, while its software products help businesses manage essential IT workflows. The Cloud Help Desk and Inventory Online products are designed to support IT teams with practical tools for managing their day-to-day technology operations.
As part of Ziff Davis, Spiceworks operates within a portfolio of leading brands across technology, shopping, entertainment, health and wellness, cybersecurity, and marketing technology. This role offers the opportunity to work at the intersection of SaaS growth, community, product marketing, and user acquisition.
About Ziff Davis:
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, health, cybersecurity, and martech. Today, Ziff Davis is focused on six key verticals – Technology, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
Our Benefits:
Ziff Davis offers competitive salaries in addition to robust, health and wellness-focused benefits. We are committed to work-life balance with paid time off when you need it.
At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
If you are seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Ziff Davis is the place for you.
Compensation Range:
Compensation details will be provided based on the applicable location and employment market. Individual compensation may be determined based on job-related knowledge, skills, experience, geographic location, education and training, and business and company performance.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive. If you have a disability or learning difficulty that requires accommodation, please let us know through the appropriate Recruiting/HR contact.
