The Growth Marketing Manager will enhance digital marketing through performance campaigns, landing page development, AI integration, and HubSpot automation to drive growth.
About One Impression: One Impression is the leading marketplace connecting brands with top-tier creators, empowering authentic collaborations through advanced tools and seamless experiences. We are redefining influencer marketing and driving unmatched growth and innovation for brands globally.
Role Overview: We’re looking for a dynamic, detail-oriented Performance Marketing Specialist to elevate our digital marketing initiatives. The ideal candidate is an expert at driving measurable results through Google and Meta ads, has robust experience crafting compelling landing pages, excels in leveraging AI for optimization, and has deep expertise in HubSpot integrations. Your analytical mindset, combined with a strong e-commerce background, a passion for product-led growth, and exceptional content creation skills, will directly impact One Impression’s market success.
Key Responsibilities:
- Performance Marketing:
- Strategically plan, execute, and optimize high-impact campaigns on Google Ads, Facebook, and Instagram to drive customer acquisition, engagement, and revenue growth.
- Monitor, analyze, and report campaign performance metrics, using insights for continuous optimization.
- Landing Page Development:
- Create and optimize high-converting landing pages designed to capture leads, enhance user experience, and increase conversions.
- Utilize A/B testing and analytics to continuously refine messaging, layouts, and CTAs.
- AI Integration:
- Expertly employ AI-driven tools and technologies to automate, scale, and optimize marketing campaigns.
- Leverage predictive analytics to forecast campaign performance and identify strategic opportunities for growth.
- HubSpot Integration and Automation:
- Oversee comprehensive HubSpot integration for streamlined marketing automation, tracking, and reporting.
- Optimize CRM workflows and lead nurturing sequences to ensure seamless alignment between marketing and sales.
- Content Creation & Graphic Design:
- Develop engaging, high-quality content tailored for digital marketing campaigns across various platforms.
- Quickly produce visually compelling graphics and creatives to enhance campaign effectiveness and engagement.
- Product-Led Growth:
- Develop and execute strategic marketing plans aligned with One Impression’s product roadmap and user acquisition targets.
- Collaborate closely with product teams to inform growth-driven feature development and user onboarding processes.
- Analytics & Problem-Solving:
- Utilize advanced analytics tools to dissect marketing data, identify bottlenecks, and propose actionable solutions.
- Employ a proactive problem-solving approach to continually enhance campaign effectiveness and efficiency.
Must Haves
- Proven experience (3+ years) in performance marketing with demonstrable results in e-commerce or similar high-growth environments.
- Mastery of Google Ads, Facebook Business Manager, and Meta advertising platforms.
- Strong proficiency in creating conversion-focused landing pages (experience with Unbounce, Webflow, or similar platforms preferred).
- Advanced knowledge and practical experience with AI and automation tools.
- Hands-on expertise in HubSpot CRM and marketing automation.
- Exceptional content creation and graphic design skills (experience with Canva, Adobe Creative Suite, or similar platforms preferred).
- Exceptional analytical and problem-solving skills with meticulous attention to detail.
- Entrepreneurial mindset, self-driven, and highly collaborative.
Why Join One Impression:
- Opportunity to shape the future of influencer marketing and digital content.
- High-impact role with direct visibility and influence on company growth.
- Dynamic work environment fostering innovation and professional growth.
- Competitive compensation and benefits.
Top Skills
Adobe Creative Suite
Ai-Driven Tools
Canva
Facebook Business Manager
Google Ads
Hubspot
Unbounce
Webflow
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