Wati is a rapidly growing customer engagement SaaS that offers innovative business messaging solutions for both SMBs and large enterprises. Our mission is to simplify business communication, starting with WhatsApp.
Backed by global investors Sequoia, DST Global, and Tiger Global, we proudly stand as Shopify’s first investment in Asia. Additionally, we’re one of the industry's top Meta Business Solution Providers.
We serve 12000+ customers across 100+ countries. As a remote-first company, we prioritize adaptability and inclusivity. Our talented team spans the globe, working collaboratively to drive innovation and empower businesses through WhatsApp.
We are on an exciting growth trajectory and looking for a strategic, results-oriented Head of Marketing to own our B2B marketing strategy, fuel customer acquisition, and scale revenue growth globally.
The Role:
As our Head of Marketing, you will be responsible for leading and scaling our global marketing function with a direct impact on revenue. You will develop and execute a full-funnel B2B marketing strategy, drive high-quality pipeline growth, and position Wati.io as the market leader in innovative business messaging solutions.
This role requires a growth-minded, commercially driven marketing leader with deep expertise in demand generation, brand positioning, and sales enablement. You will work closely with sales, product, and revenue teams to ensure marketing efforts contribute directly to customer acquisition, retention, and expansion.
Key Responsibilities:
- 1. Demand Generation & Revenue Growth
- Own and execute a high-impact demand generation strategy to drive a consistent pipeline of sales-qualified leads (SQLs).
- Lead multi-channel acquisition efforts (paid media, content, SEO, email, events, partnerships) to scale growth across key markets.
- Optimize lead nurturing and conversion strategies to increase customer acquisition efficiency.
- Implement account-based marketing (ABM) strategies to accelerate sales cycles for mid-market and enterprise customers.
- 2. Brand Strategy & Positioning
- Define and communicate Wati’s unique value proposition in the CPaaS and business messaging space.
- Establish Wati as the go-to brand for WhatsApp-driven business solutions through thought leadership, PR, and strategic partnerships.
- Oversee content strategy to drive inbound leads, market education, and brand authority.
- 3. Sales & Marketing Alignment
- Work closely with sales leadership to ensure marketing efforts align with pipeline targets and revenue goals.
- Develop sales enablement materials (case studies, decks, battle cards, industry reports) to support the sales team in closing deals faster.
- Optimize marketing-to-sales handoff processes, ensuring a seamless transition from MQL to SQL to closed deal.
- 4. Customer Journey & Retention
- Map and optimize the B2B customer journey to maximize engagement, conversion rates, and retention.
- Develop lifecycle marketing strategies to increase customer lifetime value (LTV) and reduce churn.
- Leverage data and automation to drive personalized marketing at scale.
- 5. Data-Driven Decision Making
- Own and analyze key marketing performance metrics (CAC, LTV, SQL conversion rates, marketing-sourced revenue).
- Use A/B testing, analytics, and attribution modeling to continuously improve marketing performance.
- Implement marketing automation, CRM, and reporting tools to measure ROI effectively.
- 6. Leadership & Team Development
- Build, lead, and mentor a high-performing global marketing team.
- Foster a growth-oriented, data-driven, and sales-focused marketing culture.
- Stay ahead of industry trends and continuously innovate in marketing strategies and execution.
- 8+ years of experience in B2B marketing, with at least 3+ years in a leadership role.
- Proven track record of owning and driving marketing-sourced revenue growth in a SaaS, CPaaS, or B2B tech company.
- Deep understanding of B2B demand generation, performance marketing, and full-funnel growth strategies.
- Strong expertise in marketing automation (HubSpot) and CRM tools (Salesforce, Pipedrive, or similar).
- Experience working closely with sales and revenue teams to optimize lead generation and conversion.
- Data-driven mindset with the ability to analyze metrics, forecast trends, and drive ROI-focused marketing.
- Strong leadership, team-building, and cross-functional collaboration skills.
- Ability to scale marketing operations across multiple geographies in a fast-growing company.
Why Join Us?
We are a forward-thinking organization that values innovation, collaboration, and excellence. As the Head of Marketing, you will have the opportunity to shape our marketing strategy, work with a talented team, and make a significant impact on our business growth.
