The Head of Product Marketing will define go-to-market strategies, craft messaging, support sales enablement, and lead the marketing function for Sprinto's compliance automation platform.
Sprinto is a leading platform that automates information security compliance. By raising the bar on information security, Sprinto ensures compliance, healthy operational practices, and the ability for businesses to grow and scale with unwavering confidence. We are a team of 300+ employees & helping 2000+ Customers across 75+ Countries. We are funded by top investment partners Accel, ELEVATION & Blume Ventures and have raised 32 Million USD in funding, including our latest Series B round.
About the role -
Own the Narrative. Drive Market Impact.
Sprinto is looking for a strategic and storytelling-driven Head of Product Marketing to craft compelling positioning, drive go-to-market success, and shape how the industry perceives compliance automation. If you thrive at the intersection of strategy, execution, and thought leadership—this is your chance to make a category-defining impact!
Some key responsibilities of the role:
- Go-to-Market Strategy: Define and execute winning go-to-market (GTM) strategies for Sprinto’s platform and new product offerings, ensuring impactful launches that accelerate adoption and revenue.
- Positioning & Messaging: Craft clear, compelling, and differentiated messaging that resonates with multiple buyer personas, from CISOs to startup founders, turning complex information into engaging narratives.
- Sales Enablement: Build high-impact sales assets—decks, battle cards, case studies, competitive intelligence, and pitch narratives—that empower our revenue teams to win more deals.
- Market & Competitive Intelligence: Own deep competitive research, conduct primary market analysis, and drive category-defining insights that inform product and business strategy.
- Thought Leadership & Brand Elevation: Regularly develop data-backed content and storytelling that elevates Sprinto’s brand, making us a go-to authority in compliance automation.
- Customer-Centric Positioning: Partner with Customer Success to leverage real-world customer wins into marketing stories that reinforce our value and drive upsells, expansions, and advocacy.
- Cross-functional Impact: Work closely with Product, Sales, and Demand Generation teams to ensure cohesive execution across all marketing and GTM efforts.
- Leadership & Scale: Build and lead a world-class Product Marketing function that grows alongside Sprinto’s rapid market expansion.
Some key requirements of the role:
- 8+ years of relevant PMM experience in B2B SaaS product marketing, with a track record of successfully launching products and influencing market direction.
- Strategic thinker with the ability to craft compelling narratives and simplify complex topics into clear, engaging messaging.
- Deep understanding of GTM motions, including category creation, competitive differentiation, and persona-driven positioning.
- A top-tier storyteller who can turn dry technical information into powerful marketing content that moves markets.
- Data-driven mindset, with the ability to translate insights into actionable strategies that drive pipeline and revenue.
- Leadership experience, with a passion for mentoring and scaling high-performing product marketing teams.
- Proven ability to collaborate cross-functionally with Sales, Product, Demand Gen, and Customer Success teams.
Benefits
- Remote First Policy.
- 5 Days Working With FLEXI Hours.
- Group Medical Insurance (Parents, Spouse, Children).
- Group Accident Cover.
- Company Sponsored Device.
- Education Reimbursement Policy.
Marketing_POD
Similar Jobs
Artificial Intelligence • Cloud • Sales • Security • Software • Cybersecurity • Data Privacy
The Marketing Campaign Specialist will lead planning and execution of marketing campaigns across EMEA and APJ, ensuring campaigns align with local needs and are executed effectively.
Top Skills:
6SenseAsanaMarketoSalesforce
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
Lead a team setting the growth agenda for the West's customers, focusing on insights-led category solutions and strategy execution.
Top Skills:
JdaMS Office
Cloud • Edtech • Information Technology • Software
The Junior Deal Operations Analyst supports sales reps with pricing, reporting, and process optimization, collaborating across teams to drive sales results.
Top Skills:
Google SuiteMS OfficeSalesforce
What you need to know about the Chennai Tech Scene
To locals, it's no secret that South India is leading the charge in big data infrastructure. While the environmental impact of data centers has long been a concern, emerging hubs like Chennai are favored by companies seeking ready access to renewable energy resources, which provide more sustainable and cost-effective solutions. As a result, Chennai, along with neighboring Bengaluru and Hyderabad, is poised for significant growth, with a projected 65 percent increase in data center capacity over the next decade.
